New Delhi: Havas Media India, the media agency under Havas Media Network India, has been appointed as the Media Agency on Record (AOR) for Matrimony.com, India’s leading online matchmaking company.
Under the mandate, Havas Media India will manage integrated media strategy, planning and buying for Matrimony.com across digital and offline platforms. The agency will leverage its AI-powered consumer intelligence, data-driven planning ecosystem and integrated media capabilities to support business growth and strengthen consumer engagement for the brand portfolio.
Headquartered in Chennai and listed on both the BSE and NSE, Matrimony.com operates several matchmaking platforms including BharatMatrimony, Elite Matrimony, Tamil Matrimony, Telugu Matrimony, Kerala Matrimony and over 300 community-based matrimony platforms. The company has established a strong leadership position in India’s online matchmaking segment through its regional understanding and culturally nuanced consumer approach.
The mandate further strengthens Havas Media India’s growing footprint in South India. Over the past year, the agency has expanded its regional operations across Bengaluru and Chennai, backed by strategic leadership hires and an expanding portfolio of South India-focused brands.
The agency currently handles brands such as Swiggy, V-Guard, Eurogrip Tyres, Muthoot FinCorp, Joyalukkas and Modenik Lifestyle across the region.
The South operations are led by Sujata Singh, who has over two decades of experience across organisations including Amazon India, GroupM, Omnicom Media Group and IPG Mediabrands.
As part of its continued investment in the South market, Havas Media India recently expanded its Bengaluru operations under the Havas Village model, bringing together media, digital, content, commerce and technology specialists under one integrated ecosystem. The Bengaluru Havas Village houses capabilities across Havas Play, Havas Market, Arena Media, CSA and PivotRoots, alongside AI-led analytics, performance and consumer intelligence teams.
The agency has also expanded its Chennai operations to deepen regional expertise and strengthen client servicing capabilities across South India’s evolving consumer market.
Commenting on the partnership, Arjun Bhatia, Chief Marketing Officer, Matrimony.com, said, “As the leader in online matchmaking in India, Matrimony.com serves millions of consumers across diverse languages, communities and geographies. Partnering with Havas Media India is an important step in our journey. Their integrated media ecosystem, AI-led capabilities and strong consumer insight will help us scale our brands with greater precision and impact. We look forward to building a strong, outcome-driven partnership that further cements our category leadership.”
Mohit Joshi, Chief Executive Officer, Havas Media Network India, added, “South India continues to be one of the most dynamic and opportunity-rich markets for brands today. The Matrimony.com mandate is a significant win for us, not only because of the scale and legacy of the brand, but also because it reflects the growing strength of our integrated capabilities in the region. We are continuing to invest aggressively across talent, technology, AI-powered solutions and regional expertise to build future-ready growth models for brands.”
Uday Mohan, Chief Operating Officer, Havas Media India & Havas Play, said, “Matrimony.com is a category-defining brand with deep cultural relevance and a strong consumer connect across India. This partnership is an exciting opportunity to build meaningful and data-driven media experiences that create real business impact. Our South operations have seen tremendous momentum over the past year, and this win further reinforces our position as a strong integrated media partner for brands looking to scale in the region.”
