Monday, July 14, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Campaigns

HDFC Life and Leo Burnett launch new digital platform #MemoriesForLife

by MN4U Bureau
February 18, 2016
in Campaigns, Featured, Marketing
Reading Time: 2 mins read
A A

Share Share ShareShare

HDFC Life and Leo Burnett have created a new digital platform enabling customers to leave behind more than just money.

ADVERTISEMENT

The digital platform called #MemoriesForLife allows the man of the house to record little anecdotes, words of wisdom and life lessons, so that he continues to guide his loved ones in his absence. The idea comes from the customer understanding that, often, a lot is left unsaid in the strife for securing the future of loved ones.

Here’s how it works: Record your message on the #MemoriesForLife platform, set the date and time you want your loved one to receive it and HDFC Life is committed to ensure its delivery.

This is a strategic move to shift insurance from a transactional space to an emotional space, and to remind the man of the house that he means a lot more to his family than just money.

The digital platform will be launched via an integrated campaign designed for both offline and online media.

The brand film narrates the story of a young successful executive who forgoes a business trip to Singapore to spend his special day, his birthday with his mother. It is later revealed that it was after watching a poignant video of his father’s words of wisdom, recorded when he was 17 years old (10 years back), that propelled him towards this different path. The narrative emphasises the power of the individual to guide his family through life’s many challenges, even in his absence.

Sanjay Tripathy, senior EVP, head Marketing, Products, Digital & E- commerce, HDFC Life, said: “We at HDFC Life believe that today’s hard-to replace individuals are far more important to their families than just their financial legacy. With #MemoriesForLife, we have made a strategic move to shift life insurance from a transactional space to a more emotional one in the form of a time capsule.”

He added #Memories ForLife’ is a new opportunity for us to reinforce our brand promise of ‘Sar Utha Ke Jiyo’ in our customers’ lives where they can record life’s little and big lessons to help their loved ones lead a life of pride forever.”

Campaign credits:

Agency: Leo Burnett, Mumbai
Chief Creative Officer: Rajdeepak Das
Group ECD: Aman Mannan
Associate ECD: Pravin Sutar
Creative Team: Pradeep Kumar, Nidhi Handa, Maruthi Sivakumar
Planning Team: Ajeeta Bharadwaj, Niharika Talwar
Account Management: Oindrila Roy, Ravi Adhikari, Sharon Thambi
Production House: Red Ice Films
Director: Sharat Kataria
Executive Producer: Gary Grewal Producer: Vandana Singh and Kilan Shetty Music: Hanif Shaikh
Lyrics: Varun Grover and Hanif Shaikh

Tags: #MemoriesForLifeAjeeta BharadwajHDFC Life #MemoriesForLifeHDFC Life and Leo Burnett launch new digital platform #MemoriesForLifeLeo Burnett MumbaiMaruthi SivakumarNidhi HandaNiharika TalwarOindrila RoyPradeep KumarRajDeepak DasRavi AdhikariSanjay TripathySharon Thambi

RECENT POSTS

Tourism New Zealand Partners with Rajkummar Rao & Patralekhaa for #BeyondTheFilter Campaign, Showcasing Authentic Kiwi Experiences
Campaigns

Tourism New Zealand Partners with Rajkummar Rao & Patralekhaa for #BeyondTheFilter Campaign, Showcasing Authentic Kiwi Experiences

July 14, 2025
0

Mumbai: Tourism New Zealand has launched its latest campaign, #BeyondTheFilter, starring acclaimed actors and real-life couple Rajkummar Rao and Patralekhaa...

Read more
Bobby Deol becomes the new brand ambassador of J. Hampstead
Marketing

Bobby Deol becomes the new brand ambassador of J. Hampstead

July 14, 2025
0

Mumbai: J. Hampstead has announced celebrated actor Bobby Deol as its new brand ambassador, signaling a stylish new chapter for...

Read more
Yuvraj & Abhishek Front Launch as Agilitas Bets Big on Lotto’s ₹1,000‑Crore Future
Marketing

Yuvraj & Abhishek Front Launch as Agilitas Bets Big on Lotto’s ₹1,000‑Crore Future

July 14, 2025
0

Mumbai: Agilitas Sports, an end-to-end sportswear platform, has officially launched the iconic Italian sportswear brand Lotto in India. Backed by...

Read more
Knauf India names Gaunik Jeet Singh as Head of Marketing
Marketing

Knauf India names Gaunik Jeet Singh as Head of Marketing

July 12, 2025
0

New Delhi: Knauf India, a leading provider of Drywall and Ceiling Solutions, has announced the appointment of Gaunik Jeet Singh as...

Read more
Rohan Corporation Appoints Shah Rukh Khan as Brand Ambassador for Karnataka; Announces 15 Mega Projects for 2025
Marketing

Rohan Corporation Appoints Shah Rukh Khan as Brand Ambassador for Karnataka; Announces 15 Mega Projects for 2025

July 12, 2025
0

Mangaluru: In a landmark move aimed at redefining the urban narrative of Karnataka, leading real estate developer Rohan Corporation has...

Read more
Lola Cars and Warner Bros. Discovery Forge Multi-Year Partnership with Electrifying Superman Livery for Berlin E-Prix
Marketing

Lola Cars and Warner Bros. Discovery Forge Multi-Year Partnership with Electrifying Superman Livery for Berlin E-Prix

July 12, 2025
0

Mumbai: Motorsport innovation meets superhero spectacle as Lola Cars and Warner Bros. Discovery announce a dynamic multi-year partnership that combines...

Read more

LATEST NEWS

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

July 14, 2025
Tourism New Zealand Partners with Rajkummar Rao & Patralekhaa for #BeyondTheFilter Campaign, Showcasing Authentic Kiwi Experiences

Tourism New Zealand Partners with Rajkummar Rao & Patralekhaa for #BeyondTheFilter Campaign, Showcasing Authentic Kiwi Experiences

July 14, 2025

ANALYSIS

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025
Analysis

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025

July 12, 2025
0

The ICC Test Championship Final is not just a battle for the crown of cricket’s purest format — it’s also...

PEOPLE

Moneyboxx Finance appoints Raj Bans Lal as National Credit Head
People

Moneyboxx Finance appoints Raj Bans Lal as National Credit Head

July 14, 2025
0

Mumbai: Moneyboxx Finance Limited, a BSE-listed NBFC dedicated to bridging the credit gap for micro and small enterprises in underserved...

MARKETING

Bobby Deol becomes the new brand ambassador of J. Hampstead
Marketing

Bobby Deol becomes the new brand ambassador of J. Hampstead

July 14, 2025
0

Mumbai: J. Hampstead has announced celebrated actor Bobby Deol as its new brand ambassador, signaling a stylish new chapter for...

Subscribe to Newsletters

ADVERTISING

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)
Advertising

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

July 14, 2025
0

Mumbai: iCubesWire, a global MarTech solution provider in performance, influencer, and content marketing, has announced the appointment of Shashank B....

PRINT

Vikatan Group MD B Srinivasan to Speak at FIPP World Media Congress on Deepening Audience Connections
Media

Vikatan Group MD B Srinivasan to Speak at FIPP World Media Congress on Deepening Audience Connections

June 27, 2025
0

Chennai: As Indian media house Vikatan Group approaches its centenary, Managing Director B Srinivasan is set to speak at the...

AUTHOR'S CORNER

Why the Future Belongs to Integrated Agencies That Can Think, Create, and Execute Under One Roof
Authors Corner

Why the Future Belongs to Integrated Agencies That Can Think, Create, and Execute Under One Roof

July 14, 2025
0

In a world where trends shift in days, algorithms evolve by the hour, and consumers are flooded with content every...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

WPP Media Transforms Cinema Ceilings for Indriya’s Aasmaniyat Launch in a Groundbreaking Brand Activation

WPP Media Transforms Cinema Ceilings for Indriya’s Aasmaniyat Launch in a Groundbreaking Brand Activation

July 14, 2025
iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

July 14, 2025
Tourism New Zealand Partners with Rajkummar Rao & Patralekhaa for #BeyondTheFilter Campaign, Showcasing Authentic Kiwi Experiences

Tourism New Zealand Partners with Rajkummar Rao & Patralekhaa for #BeyondTheFilter Campaign, Showcasing Authentic Kiwi Experiences

July 14, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.