• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Friday, January 27, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

HDFC Life and Leo Burnett launch new digital platform #MemoriesForLife

by Editorial
February 18, 2016
in Brand Stories, Featured, Marketing
Reading Time: 2 mins read
A A

Share Share ShareShare

HDFC Life and Leo Burnett have created a new digital platform enabling customers to leave behind more than just money.

The digital platform called #MemoriesForLife allows the man of the house to record little anecdotes, words of wisdom and life lessons, so that he continues to guide his loved ones in his absence. The idea comes from the customer understanding that, often, a lot is left unsaid in the strife for securing the future of loved ones.

Here’s how it works: Record your message on the #MemoriesForLife platform, set the date and time you want your loved one to receive it and HDFC Life is committed to ensure its delivery.

This is a strategic move to shift insurance from a transactional space to an emotional space, and to remind the man of the house that he means a lot more to his family than just money.

The digital platform will be launched via an integrated campaign designed for both offline and online media.

The brand film narrates the story of a young successful executive who forgoes a business trip to Singapore to spend his special day, his birthday with his mother. It is later revealed that it was after watching a poignant video of his father’s words of wisdom, recorded when he was 17 years old (10 years back), that propelled him towards this different path. The narrative emphasises the power of the individual to guide his family through life’s many challenges, even in his absence.

Sanjay Tripathy, senior EVP, head Marketing, Products, Digital & E- commerce, HDFC Life, said: “We at HDFC Life believe that today’s hard-to replace individuals are far more important to their families than just their financial legacy. With #MemoriesForLife, we have made a strategic move to shift life insurance from a transactional space to a more emotional one in the form of a time capsule.”

He added #Memories ForLife’ is a new opportunity for us to reinforce our brand promise of ‘Sar Utha Ke Jiyo’ in our customers’ lives where they can record life’s little and big lessons to help their loved ones lead a life of pride forever.”

Campaign credits:

Agency: Leo Burnett, Mumbai
Chief Creative Officer: Rajdeepak Das
Group ECD: Aman Mannan
Associate ECD: Pravin Sutar
Creative Team: Pradeep Kumar, Nidhi Handa, Maruthi Sivakumar
Planning Team: Ajeeta Bharadwaj, Niharika Talwar
Account Management: Oindrila Roy, Ravi Adhikari, Sharon Thambi
Production House: Red Ice Films
Director: Sharat Kataria
Executive Producer: Gary Grewal Producer: Vandana Singh and Kilan Shetty Music: Hanif Shaikh
Lyrics: Varun Grover and Hanif Shaikh

Tags: #MemoriesForLifeAjeeta BharadwajHDFC Life #MemoriesForLifeHDFC Life and Leo Burnett launch new digital platform #MemoriesForLifeLeo Burnett MumbaiMaruthi SivakumarNidhi HandaNiharika TalwarOindrila RoyPradeep KumarRajDeepak DasRavi AdhikariSanjay TripathySharon Thambi

Related Posts

Prashant Panday steps down as CEO of Radio Mirchi
Featured

Prashant Panday steps down as CEO of Radio Mirchi

January 27, 2023
Gritzo highlights the importance of child nutrition for growing children
Brand Stories

Gritzo highlights the importance of child nutrition for growing children

January 27, 2023

LATEST NEWS

Gritzo highlights the importance of child nutrition for growing children

Gritzo highlights the importance of child nutrition for growing children

January 27, 2023
Vibhu Agarwal’s Atrangii unveils content slate for 2023

Vibhu Agarwal’s Atrangii unveils content slate for 2023

January 27, 2023

MARKET ANALYSIS

Rising inflation is the top concern for Indians: Report
Featured

Rising inflation is the top concern for Indians: Report

by Editorial
January 25, 2023
0

Kantar, a marketing data and analytics company, released findings from its second edition of India union budget survey. This survey...

MOVERS & SHAKERS

Prashant Panday steps down as CEO of Radio Mirchi
Featured

Prashant Panday steps down as CEO of Radio Mirchi

by Editorial
January 27, 2023
0

Prashant Panday has stepped down as the CEO of Radio Mirchi after a stint of 23 years. He made the...

Haldiram's appoints Harshit Gupta as Deputy Manager, Digital

Haldiram’s appoints Harshit Gupta as Deputy Manager, Digital

January 27, 2023

MARKETING

Dream Sports extends partnership for fifth edition of Khelo India Youth Games
Featured

Dream Sports extends partnership for fifth edition of Khelo India Youth Games

by Editorial
January 27, 2023
0

Dream Sports, an Indian sports technology company, today announced an extended partnership with Khelo India Youth Games. This is the...

Subscribe to Newsletters

ADVERTISING

Garage Worldwide appoints Sanjay Deshmukh as CEO
Advertising

Garage Worldwide appoints Sanjay Deshmukh as CEO

by Editorial
January 24, 2023
0

Design, digital and content agency Garage Worldwide has announced the appointment of Sanjay Deshmukh as the CEO. Over the years,...

Education sector and influencers lead violations in ASCI's half-yearly complaints report for 2022

ASCI amends existing disclaimer guidelines as consumers find it difficult to understand

January 24, 2023
Pitchfork Partners announces specialised influencer marketing division

Pitchfork Partners announces specialised influencer marketing division

January 24, 2023

PRINT

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’
Featured

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

by Editorial
January 26, 2023
0

Nobel laureate Abdulrazak Gurnah, Booker Prize winners, Jnanpith awardees and scores of eminent authors from around the world will enrich...

The Hindu ropes in Karthik Nagappan as Head of Brand

The Hindu ropes in Karthik Nagappan as Head of Brand

January 23, 2023
Ad revenue of INS members from accredited ad agencies up 31.93 pc to Rs 6490 crore in 2021

Newspaper registration to be digitised, will cut process from months to just a week

December 29, 2022

MY COLUMN

Swathi Nathani, Team Pumpkin
Featured

Opinion: Time for employers to reimagine employment contracts, allow ‘ethical moonlighting’ – Swati Nathani, Team Pumpkin

by Guest Column
January 7, 2023
0

Moonlighting has been a buzzword in conversations recently considering the coverage it is getting in the media. However, it is...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.