HDFC Life has set a Guinness World Record for creating the largest online selfie mosaic made from 19,097 photos clicked by individuals for the ‘Insure India’ campaign.
The selfie mosaic can be viewed here.
The mosaic was part of several initiatives to boost awareness of insurance and adoption.
Vishal Subharwal – Chief Marketing Officer & Group Head – Strategy, HDFC Life, said, “HDFC Life is dedicated to increasing the awareness and adoption of life insurance, with a larger industry vision to ensure ‘Life insurance for all’ by 2047. The ‘Insure India’ campaign is an effort to drive awareness around the category amongst Indians. We are delighted to be conferred the Guinness World Records title. We thank everyone who joined this movement – our customers, partners, and employees – for their wholehearted support and participation. We hope that an increase in awareness about life insurance consequently leads to an increase in the sum assured (life cover) for Indians. Life insurance plans have the power to protect one’s family’s future and act as an essential tool to secure various financial goals.”
Swapnil Dangarikar, Official Adjudicator and spokesperson foro Guinness World Records, said, “Guinness World Records is glad to recognise HDFC Life for their achievement in promoting life insurance via the most contributions to an online selfie mosaic with 19,097 photos. We congratulate them for setting up this record and declare them as Officially Amazing!”
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