Heads Up For Tails (HUFT), India’s leading pet care company, wins ‘Brand of the Year’ at the special biennial Animalis edition by prestigious World Branding Awards, the ultimate global brand recognition accolade. HUFT has won this prestigious award under the Pet Care Category for the third time in a row. A pioneering pet care brand in India since 2008, HUFT was felicitated as National Tier winners from India at the 13th edition that saw participation from 150 brands from 41 countries.
In a first-ever virtual awards ceremony, World Branding Awards 2020-21 witnessed brands that were nominated by over 115,000 consumers from six continents for the special biennial Animalis edition which focuses on awarding the best pet and animal brands from around the world. The winners were uniquely judged through three streams: brand valuation, consumer market research, and public online voting. Seventy percent of the scoring process came in from consumer votes.
HUFT has been on a constant mission to create and curate innovative products and services that bring joy to pets and their families and in the process enjoys patronage from 500,000 + pet lovers across India. From a single kiosk selling a handful of pet products, the brand has grown into a complete, wholesome pet care provider with standalone stores and online retailers providing a range of more than 5000 products. Over the years, the company has introduced over 100+ Indian first products that provide innovative solutions to pet care problems and help pets lead their best possible lives.
Recognizing the brand’s knack for innovation and consumer solutions for a market that was relatively unexplored in India, HUFT was awarded under the category of Luxury Pet Products India for its premium quality products available at affordable prices.
Speaking of winning the esteemed award for the third time, Rashi Sanon, Founder, Heads Up For Tails said, “Winning the Brand of the Year award at the World Branding Awards for the third time is a huge vote of confidence for us. The victory reaffirms our belief in our past work, propels us to keep growing in the direction we have taken, and motivates us to work harder to take things to the next level.”
The Animalis edition of the awards honors the best brands in the animal and pet industries around the world and recognizes those who have remained at the forefront of consumers’ minds. Now in its eighth year, the awards are organized by the World Branding Forum, a global non-profit organization dedicated to advancing branding standards.