Mumbai: Healthy Master, a homegrown clean snacking brand, has announced the onboarding of Indian actor, film producer, and fitness enthusiast Milind Soman as its brand ambassador, reinforcing the brand’s commitment to clean, everyday nutrition. The association marks a significant step in Healthy Master’s journey to reshape daily eating habits across Indian households.
The collaboration is rooted in a shared belief that fitness is built through consistency and everyday discipline, rather than quick fixes. Through this partnership, Healthy Master aims to encourage consumers to move away from mindless snacking and adopt mindful eating habits centred on clean ingredients, balance, and long-term wellbeing.
Healthy Master’s product philosophy focuses on preserving purity and supporting everyday food habits. Its portfolio includes khakhra, makhana, nuts, seeds, and baked millet-based products designed to fit seamlessly into daily routines such as tea breaks, work hours, and travel. All products are made without maida, palm oil, or artificial preservatives, underlining the brand’s emphasis on ingredient integrity.
Milind Soman’s fitness philosophy of long-term self-investment and consistency aligns closely with Healthy Master’s clean-eating approach, making the association a natural fit.
Commenting on the collaboration, Milind Soman said, “I have always believed that true fitness is built on consistency rather than shortcuts, because you cannot outrun bad habits, and especially a bad diet. What I love about Healthy Master is their refusal to compromise. They have refined the snacks we grew up loving and made them clean again by using real ingredients like millets and baked grains. It is the right kind of snacking that fuels your growth instead of slowing you down.”
Expressing her excitement, Shivali Garg, Founder & Chairperson, Healthy Master, said, “Healthy Master was born out of a very personal need to find food that truly nourishes without hidden compromises. Milind Soman embodies the values we stand for: discipline, consistency, and respect for one’s body.”
She added, “This collaboration is not about selling a product. It is about starting a larger conversation on moving away from crash diets and embracing everyday nourishment that supports long-term health for Indian families.”
Tarun Agrawal, Co-founder & CEO, Healthy Master, added, “At Healthy Master, we believe real health is built through small, consistent choices made every day. Milind’s life philosophy mirrors our approach to food: clean, honest, and sustainable over time.”
He further said, “Through this partnership and the ‘Ageless Energy’ initiative, we aim to reposition snacking as a source of daily strength and longevity, especially for consumers who want food to work for them, not against them.”
As a mom-founded brand trusted by families, Healthy Master caters to diverse nutritional needs across age groups and lifestyles. Milind Soman’s multi-generational appeal strengthens the brand’s positioning, reinforcing its belief that clean, mindful snacking can support both children’s daily nutrition and the long-term health goals of adults and seniors alike.
