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Healthy Snacking startup Nothing But secures seed funding from Consumer Brand Founders

by MN4U Bureau
May 19, 2026
in Marketing
Reading Time: 2 mins read
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New Delhi: Nothing But, a healthy snacking startup founded by five international student entrepreneurs from India, Mexico, Bolivia and Ecuador pursuing their bachelor’s degrees at Tetr College of Business, has announced the closure of its seed funding round.

The round saw participation from Atul Rajani and Deeksha Rajani, Co-founders of The Be Life, Sifat Khurana, Dhruv Bhasin, Gaurav Khatri and Saurav Adlakha.

According to the company, the newly raised capital will be utilised to strengthen manufacturing and supply chain operations, expand distribution across quick commerce and online marketplaces, and support future product development.

Nothing But is focused on ingredient-led snacking products and offers a range of freeze-dried fruit snacks made using 100% real fruit without added sugar, preservatives, flavours or additives. The company claims its freeze-drying process helps retain up to 97% of nutritional value while enhancing portability and shelf life.

Its current portfolio includes freeze-dried mango, strawberry, banana, pineapple and mixed fruit variants across multiple SKUs. The startup is operating in the growing healthy snacking category, driven by increasing consumer demand for ingredient transparency and nutritionally conscious food choices.

Over the coming months, the company plans to strengthen backend operations, packaging and distribution capabilities while scaling its presence across quick commerce platforms, modern retail and digital marketplaces. It is also evaluating opportunities to launch additional fruit variants, new pack formats and explore adjacent healthy snacking categories, alongside long-term international expansion plans.

Speaking about the development, Matias Tejerina, Founder, “Nothing But” said, “We started “Nothing But” after repeatedly finding ourselves stuck between traditional junk snacks and products that claimed to be healthy but still came with long ingredient lists and additives. The idea was to build something that felt straightforward — real fruit, in a format that people could conveniently carry and consume every day. Over the last few months, we’ve seen encouraging early response from consumers looking for simpler snack options, and this round gives us the ability to strengthen the product and expand distribution.”

He further added, “Consumers today are becoming far more conscious about what goes into the products they consume every day, especially in food categories.“

Commenting on the investment, Gaurav Khatri, CEO & Co-Founder, Noise, said, “ “Nothing But” is built around a very simple but relevant insight — people want snack options that feel cleaner, more transparent, and easier to trust. The team has identified an interesting whitespace within the healthy snacking category, and I am excited to support them as they scale the brand further.”

The company believes there is increasing market opportunity for minimally processed, convenience-led snack products that combine nutritional value with ingredient simplicity, particularly among urban consumers and families seeking healthier everyday snacking alternatives.

Tags: flavoursGaurav KhatriHealthy Snacking

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