Mumbai: Helo, India’s leading regional social media platform today announced the fourth edition of its popular in-app, campaign #HeloSuperStar. Starting January 7, until February 02, the campaign invites users to participate and showcase their creative streak across eight different categories. With an endeavour to identify and encourage talent at the grassroots level, the platform has collaborated with various student communities across the country. Winners stand a chance to win exciting prizes every day and an exclusive opportunity to meet & greet tinsel town’s favourite starlet, Shraddha Kapoor, who is also the ambassador of #HeloSuperStar IV.
After an overwhelming response in the previous edition, the latest edition introduces two new categories – Food and Fitness, along with the previously popular categories Travel, Lifestyle, Education, Comedy, Entertainment, Emotion where users can showcase their creativity in nine different languages including Hindi, Tamil, Telugu, Malayalam, Kannada, Punjabi, Marathi, Bengali and Gujarati.
Helo Superstar presents an amazing opportunity for everyone in India who is talented and has a passion for content creation. Popular for its diverse user-generated content, Helo Superstar has been one of the most trending in-app campaigns ever since the launch of its first edition in February 2019. In its previous edition, the campaign witnessed participation of 75.56K users, who actively showcased their creative skills and talent across five categories.
Shraddha Kapoor, one of India’s leading actors said, “I’m delighted to be associated with Helo Superstar IV, a platform that gives an opportunity to some amazing talent across the country. I’m excited to meet and engage with the unique creators who will emerge as the winners of the contest. Helo’s encouragement to push talent is truly inspiring, and I am excited to witness the creativity and skills that this vibrant community has to offer and showcase. I am sure that this season will witness the talent game reaching a notch higher and I am excited to be part of the journey.”