New Delhi: Hero MotoCorp has launched its latest campaign for the Hero Xtreme Power Brand, featuring global icon Virat Kohli. The campaign revolves around the motto “Challenging the Extreme,” emphasizing the power, precision, and performance of two Hero Xtreme motorcycles: the Xtreme 125R and Xtreme 160R 4V.
Set against the vibrant backdrop of London, the film showcases Virat Kohli as he faces challenges that mirror the capabilities of the Xtreme motorcycles. The narrative begins with a playful contest where Virat skillfully navigates each ball, embodying the determination and triumph that the campaign aims to inspire in viewers.
This high-octane campaign celebrates the spirit of challenge and encourages everyone to embrace their own adventures. Directed by renowned German filmmaker Oliver, the film features stunning cinematography and a pulsating soundtrack that blends the excitement of riding with cricketing elements, appealing to both young riders and sports enthusiasts.
The Hero Xtreme 160R 4V and Xtreme 125R are designed for performance and style, perfectly reflecting the adventurous spirit embodied by Virat Kohli. Known for his competitiveness and passion for excellence, Virat’s journey through London serves as a powerful metaphor for overcoming challenges, resonating with the bold ethos that Hero Xtreme champions.
Ranjivjit Singh, Chief Business Officer, India Business, shares, “The Hero Xtreme Power Brandstands apart for its speed, sportiness, and style. It is a motorcycle brand of choice for the thrill-seekersand courageous.We are delighted to have Virat Kohli represent the Hero Xtreme as he embodies the brand’s attributes seamlessly. An icon loved by fans worldwide, Virat dominates every task with the unmistakable confidence of a champion. The Hero Xtreme motorcycles are an extension of this unyielding spirit – it is a champion of roads and can conquer every challenge.”
Geetika, Bisla, Head Marketing, India Business Unit, says,“The film is conceptualized as an edge-of-the-seat contest and transports the viewers to a fast-paced and exciting match on the streets of London with cricketing world’s heartthrob Virat Kohli. His pace and performance are matched by the Hero Xtreme motorcycles – Xtreme 160R4V and Xtreme 125R – as both deliver a standout performance with style. At every turn, viewers are treated to the best-in-class features of the Hero Xtreme Power Brand, as viewers root for their favourite Hero to emerge triumphant.”
Rakesh Menon, Chief Creative Officer at FCB Interface, stated,“Our aim was to craft a narrative that celebrates the fierce cricket rivalry between India and England while showcasing the Hero Xtreme as the ultimate choice for adventure seekers. By linking the thrill of riding with the excitement of cricket, we’ve created a campaign that truly resonates with our audience.”
