New Delhi: Flags Communications, a leading MarCom agency in India has been assigned the marketing-communication duties of Highfield Whisky, a brand of Queen Distillers and Bottlers Pvt. Ltd. They produce and give their customers the Finest , Richest and Rarest IMFL with unique blends of matured vatted malts and Scotch. The mandate is effective from April 2016.
As a part of the mandate, Flags Communications will cover end to end communication solution pertaining to Marketing, Creative, Digital & Public Relation Services. Commenting on the tie-up, PKD Nambiar, MD & CEO-Flags Communications, said “Both of us clicked immediately as both are a young and energetic brand. We are privileged to work on this exciting brand and will endeavor to take it to new heights in terms of Brand Communication and overall sales. The opportunities within Indian spirits market are plentiful especially with whisky segment and we will leverage it to the fullest.”
Talking about signing of the contract, Arjun Singh, Director & CEO, Highfield Distillers and Bottlers Pvt. Ltd. said “Choice of bringing Flags Communications onboard was quite natural as they bring a unique approach, lots of energy, attitude and most importantly their years of experience in handling various brands. Together, we are embarking on a great journey of brand building and making it a loved and appreciated whisky amongst the people of India and look forward to having a long term partnership. We trust the caliber of the team led and guided by Mr. Nambiar who is a renowned marketer and we have seen him turn around businesses.”
Highfield is an extension of “Queen Distillers & Bottlers Pvt. Ltd.” setup in year 2014. Queen Distillers was founded by Late Sardar Nanak Singh, founder of “Nanak Milk“.
Flags Communications provide 360 degree solutions for their clients that are tailor made to their communication and marketing needs as well as result oriented. Their comprehensive services include: Advertising, Brand Management, Public Relations, Digital Marketing, Events & Exhibitions.