Mumbai: Himalaya Wellness, a personal care brand, has partnered with the Indian Women’s Ice Hockey Team to launch its new campaign #StrongWomenSoftSkin, unveiling the Himalaya Cocoa Butter Intensive Serum Body Lotion.
A first-of-its-kind innovation in its category, the lotion combines the benefits of serum with 100% natural-origin extracts to deliver deep and lasting nourishment. The collaboration celebrates women who push boundaries and exemplify resilience in the face of challenges.
The digital video campaign features the Indian Women’s Ice Hockey Team and opens in a locker room, where athletes apply the Himalaya Cocoa Butter Intensive Serum Body Lotion before stepping onto the ice. The film draws a striking parallel between the lotion’s deep protective care and the athletes’ strength, symbolizing how both endure under extreme conditions.
Designed to provide 48-hour moisturization and skin-friendly pH 5.5 protection, the lotion emerges as the gold standard in skincare performance—keeping skin soft and hydrated even in harsh winter environments.
Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness, said, “Partnering with the Indian Women’s Ice Hockey Team allows us to celebrate strength and resilience—values that have always been at the heart of Himalaya Wellness. Through this collaboration, we aim to inspire confidence and remind women that while they chase their goals, Himalaya Lotion cares for their skin every step of the way.”
Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, added, “This campaign with the Indian Women’s Ice Hockey Team truly reflects what our product stands for—endurance, care, and protection that last even in the toughest conditions. It also reinforces our commitment to innovation rooted in nature and aligned with evolving consumer needs.
From supporting initiatives like the Women’s Premier League to mentoring through our 1derwoman program, our commitment has always been to nurture potential and power dreams. As champions of women’s progress, we’re proud to stand behind those who play with heart, lead with purpose, and inspire a generation to rise both on and off the field.”
Harjinder Singh, General Secretary, Ice Hockey Association of India, remarked, “Playing on ice demands exceptional strength, focus, and resilience. Our partnership with Himalaya Wellness feels like a perfect match — their philosophy of care and protection mirrors our approach to training and performance, where we push boundaries and stay strong even in the harshest conditions.”
Sunita Murthi, Co-founder, Chapter 5, commented, “The idea was to create a narrative that connects the spirit of sport with personal care. #StrongWomenSoftSkin shows that just as athletes rely on resilience and endurance to face challenges, the skin too deserves care that stands strong in every condition.”
Through this campaign, Himalaya Wellness reinforces its commitment to combining nature and science in personal care while celebrating women who embody strength, confidence, and perseverance—reflecting the spirit of empowerment that drives the brand forward.
