TAM India released their ‘TAM AdEx-Television Advertising Report-I for period Jan-Jun’20’, the report mainly focuses on weekly & monthly advertising trends, insight on OTT platforms, social advertising by government, sports genre (special analysis on Bundesliga) and retro serial analysis.
A positive growth in ad volumes was observed across Top 5 channels genres in May’20 compared to Apr’20, with GEC witnessing the highest growth of 25% followed by movies with 20% and news with 16%.
Channel Genres By Languages
Hindi News, GEC and Movies lead in each genre, Hindi(National+Regional) had 35% share of ad volumes followed by Tamil News. On the other hand, Hindi GEC channels had 21% share Tamil and Malayalam followed with 12% and 11% share respectively and in the movies genre we see Hindi movies had a whopping 44% share followed by Bhojpuri Movies with 9% share of ad volumes.
Top Sectors and Categories
The Top 10 categories together had nearly 40% share of ad volumes, with daily essentials dominating 8 out of 10 categories. Toilet Soaps with 7% which is the highest % of share in the category and then we see Toothpastes and Washing Powders/Liquids both with 4% followed by Toilet/Floor Cleaners, Shampoos and Milk Beverages all with similar share of 3%, then we have Tea and Toilet Liquids with 2%.
The Top 10 advertisers on TV had 40% share of ad volumes, with 7 out of Top 10 advertisers were from FMCG sector with Hindustan Unilever on top having 16% share of ad volumes followed by Reckitt Benckiser India with 8% and the lowest share is witnessed by Tata Sky and Amazon Online India both with 1%.