Mumbai : In a strategic move to deepen its digital footprint and capitalize on India’s growing appetite for hyperlocal travel-food content, History TV18 has launched Season 14 of its flagship digital series, #RoadTrippinWithRocky. The latest season, premiering from 24th to 28th September, takes the show’s beloved host Rocky Singh on a vibrant five-day journey across Gujarat — just in time for the state’s peak festive season, Navratri.
The new season will span Ahmedabad, Vadodara, and Surat, blending the region’s iconic street food with its colourful traditions and cultural vibrancy. With an emphasis on authentic storytelling, local interactions, and unfiltered food experiences, this season underscores History TV18’s content strategy of marrying regional relevance with digital-first distribution.
Having amassed over 2 billion impressions and nearly 540 million video views across its 13 previous seasons, #RoadTrippinWithRocky continues to be a high-impact property in the infotainment space. The series leverages both Rocky Singh’s cult following and History TV18’s expansive digital presence across YouTube, Instagram, Twitter, and Facebook.
Content That Moves With the Audience
As OTT platforms, short-form video, and social-first storytelling reshape the media landscape, #RoadTrippinWithRocky serves as a case study in scalable, low-friction content with high engagement. Unlike traditional studio-bound programming, the show embraces a raw, real-time format — with viewers tuning in for behind-the-scenes snippets, candid food discoveries, and local narratives that unfold organically.
This season’s focus on Gujarat is also a strategic cultural alignment. With Navratri kicking off a festive surge in consumer engagement, brands and platforms alike are vying for attention. Rocky’s exploration of Gujarat’s vegetarian delicacies — from khaman-dhokla and theplas to locho and Surati ghari — offers both emotional resonance and aspirational value, positioning the series at the intersection of food, culture, and festival fervour.
Rocky Singh: A Brand Storyteller in Motion
Known for his blend of humour, authenticity, and culinary curiosity, Rocky Singh remains central to the series’ enduring appeal. His on-the-road spontaneity and ability to turn food into narrative gold make him a powerful vehicle for audience connection — and by extension, a key asset in History TV18’s digital content strategy.
Future-Ready Storytelling for a Mobile-First India
With India’s digital video consumption continuing to soar, and regional content gaining prominence, #RoadTrippinWithRocky exemplifies the kind of agile, audience-first content that networks are increasingly prioritizing. The show’s continued success highlights how traditional broadcasters like History TV18 are evolving to stay relevant in a mobile, multi-platform era.
Viewers can catch Season 14 across History TV18’s and Rocky Singh’s social media handles, with fresh content dropping daily from 24th to 28th September.
