HiveMinds Innovative Market Solutions, the digital specialist of Madison World won the digital marketing mandate for Rupeek, following a multi-agency pitch.
Rupeek is an asset-backed digital lending platform founded by IIT Bombay alumnus Sumit Maniyar in 2015. Rupeek’s investors include Sequoia Capital, Accel Partners, Bertelsmann, GGV Capital, VEF, and Lightbox.
Rupeek’s spokesperson commented, “Rupeek is the first brand that has digitized the entire process of obtaining secured credit against gold holdings, allowing users to get instant credit from the comfort of their homes. As we continue to grow and unlock gold backed credit for a billion Indians, digital marketing will play an important role in driving this momentum further via tech-led gold monetization (GoMon)in over 120 cities across the country.We are happy to partner with HiveMindsin this digital led growth.
Expressing her delight on the association, Deepti Bhadauria, Chief Strategy Officer, HiveMinds said, “Gold asset loan is a $2 Trillion opportunity in India. There is a massive consumer segment looking for access to cheap capital and monetization of gold assets that can be unlocked using digital marketing effectively. I am happy that we will be partnering Rupeek, in scaling and building India’s largest digital asset-backed fin-tech platform.”