New Delhi: Human Mobile Devices (HMD) has teamed up with versatile Bollywood actress Sanya Malhotra. She will be the face of the brand’s new smartphone line-up, starting with HMD Crest. Sanya, known for her dynamic roles and fashion sense, will lead HMD’s upcoming campaign focused on fashion, style, and freedom of expression.
Sanya’s collaboration with Human Mobile Devices is a crucial step in their goal to offer creative mobile experiences to fashion-forward consumers in India.
Commenting on the collaboration, Ravi Kunwar, VP of HMD India and APAC, stated, “We are delighted to welcome Sanya Malhotra to the Human Mobile Devices family. Sanya is a truly unique talent, her ability to repeatedly deliver strong performances on-screen, yet a rare ability to express herself on various social platforms with a variety of engaging content aligns perfectly with our ways of consumer engagement. Her appeal to a diverse, style-conscious young audience mirrors our commitment to deliver mobile experiences that are not just technologically advanced but also a true expression of personal style.”
Equally excited with her new association, Sanya Malhotra said, “I’m thrilled to partner with Human Mobile Devices, a brand whose smartphones are at the intersection of technology and self-expression. HMD Crest range of smartphones aren’t just about staying connected; they’re about making a statement and expressing your unique style. As someone who values both fashion and freedom of expression, I’m excited to bepart of HMD’s journey in revolutionizing the smartphone experience for style-conscious consumers across India.”
This announcement is vital for Human Mobile Device’s strategy to engage its audience and create enthusiasm for its stylish, innovative smartphones. The company aims to elevate the consumer experience by providing premium devices that combine advanced technology with fashionable design at competitive prices.
The brand has partnered with Jimmy Shergill and Jemimah Rodrigues for their upcoming phone launches.
