Matrimony.com has launched a campaign that aims to raise awareness about the importance of seeking a woman’s consent before playing Holi with her. Through the campaign, the matrimony giant seeks to spotlight this issue and encourage responsible behavior during the festival of colors.
Created in partnership with Wondrlab, the visual execution was inspired to bring to life this heart-wrenching reality behind the festival of colours.
The mobile brand has released a song called ‘Rang De’ to celebrate the festive side of Holi. The song captures the inclusive spirit of India’s most colourful festival and is composed to get everyone jiving to the track and add a further dash of revelry to the celebrations. In a world that is seldom black or white, Rang De brings with it a vibrancy and spectrum of hues that strike an inner chord of playfulness, mischief, and the spirit of celebration within each one of us.
The song also features a special realme Holi mystery box to urge realme fans and all other listeners to let their true colors come to the fore on Holi. This mystery box can be filled with cool stickers, a T-shirt, a realme meow, or even a realme product! Users who buy a realme 10 or realme 10 pro 5G smartphone can get a chance to win this amazing Holi mystery box.
ABP News, a Hindi news channel, has launched a new campaign titled “Khabaron Ko Berang Rehne Do,” urging viewers to let the news be devoid of colours of preconceived opinions and hatred.
The campaign encourages people to fill their lives with vibrant colours while ensuring the news they watch remains free of the colours of opinion and aims to motivate people to come together and celebrate Holi with the spirit of inclusivity and neutrality.
With the campaign Hashtag #BerangHoKhabrein, ABP News announced that it is supporting its viewers this Holi, by promising to make news more transparent and clearer.
Haldiram’s released a special film for Holi where it captures how bygone rifts with our dear ones are forgotten when it comes to celebrating festivities together.
The film propagates the transitioning emotions beautifully as two estranged families come together to celebrate the festival of colours by sharing a flavour-filled Holi Special – a beautiful traditional gujia box by Haldiram’s. Featuring succulent Gujias, the teaser showcases how sweet memories are shared by sharing sweets/confectionaries.
This Holi, Catch Foods has come up with a campaign featuring Akshay Kumar to address the bond of love we share with food. The campaign is conceptualised by Grapes.
WOW Skin Science
WOW Skin Science launched a social media campaign, aimed at promoting a toxin-free Holi. The campaign titled, ‘Unholi ko Holi kar de’ personifies harmful chemicals found in personal care products in a fun way, while leading to a larger message of celebrating a safe and natural Holi.
The campaign aims to create a change in the way we celebrate this festival by encouraging the viewer to make choices that will reduce the toxins in our life. As part of the campaign narrative, we follow the journey of the ‘Unholi Gang’ through a series of 5 videos on WOW Skin Science’s social media handles. Toxins as Toxy Singh, Parabens as Para Beenu, Sulphates as Sulphuraj and Silicones as Silly Kone. The humorous approach taken in each video highlights the toxicity caused by each gang member, making the cause relatable to audiences.
Watch the films here.
Yes Madam, a home salon and a tech-enabled platform for beauty and wellness has announced the launch of the digital campaign #HoliHaiMadam to celebrate the season of colors.
Under the campaign, the brand plans to release a series of videos and posts sharing tips for hair care both pre and post holi to ensure that those beautiful locks stay that way. The home-salon brand is also offering a 60% flat discount on its wide range of world-class beauty salon services, makeup services, hair care services, skin care services, body spas, and more. The campaign is live across the social media platforms of the brand.
After a bright and colourful campaign last year, COLORS and Imperial Blue, in partnership with Wavemaker India, were back with another joyful campaign for Holi this year. Kicking off the campaign was a light-hearted video which showcased popular stars of the Hindi GEC market along with a host of Marathi stars.
The campaign captured the revelry around Holi and built on Imperial Blue’s classic brand tonality. The team reprised their on-going association with Hindi television stars Rubina Dilaik, Karan Kundra, Prateek Sehajpal, Nishant Bhat and Marathi celebrities Jay Dhudhane, Meenal Shah, Vikas Patil and Vishal Nikam. Further amplifying the glam quotient were special cameos from the enchanting leading lady of Ishq Mein Ghayal – Reem Shaikh, along with the always charming Amruta Dhongade, a former finalist of Bigg Boss Marathi. The dazzling duo of divas joined the gang and played integral parts in subtly integrating the brand ethos of “Men will be Men”.
What’s Holi without a plate of gujiya. But will this gujiya story get a sweet ending? Join the Holi celebrations with ColorsTV & Seagram’s Imperial Blue Packaged Drinking Water. Spread the cheer!#becausemenwillbemen #imperialblue #collaboration #HoliWithImperialBlue pic.twitter.com/sOKrRoqcDg
— ColorsTV (@ColorsTV) March 4, 2023
Colors Marathi च्या कलाकारांसोबत आणि Seagram Imperial Blue Packaged Drinking Water सोबत होळीच्या उत्सवात सहभागी व्हा आणि होळीच्या खूप खूप शुभेच्छा!#becausemenwillbemen #imperialblue #collaboration #HoliWithImperialBlue pic.twitter.com/VreSfCkjNn
— Colors Marathi (@ColorsMarathi) March 4, 2023
Citykart, a value retailer focusing on family fashion retail in Tier-II and Tier-III towns, has announced the launch of its Holi campaign around the theme Full Paisa Vasool, with the tagline Isse Sasta Fashion Bazaar Kahi Nahi.