Gurgaon: Honasa Consumer Pvt. Ltd. (HCPL), parent company of Mamaearth, and The Derma Co., and the fastest growing House of Brands for personal care, appointed Anuja Mishra as Chief Marketing Officer. In her new capacity, Mishra will oversee the marketing strategy for Honasa Consumer group brands – Mamaearth, The Derma Co., and Bblunt.
Anuja has been recognized amongst the Top 100 Marketers (20-21) and awarded the “Pitch Best CMO’20-21 and brings with herself over 17 years of experience across Marketing and Sales. She has led Brand Management, Innovation Strategy and Sales across 3 of the largest blue- chip FMCG organizations and some of the world’s most loved brands. As the CMO of Honasa Consumer, she will be responsible for accelerating the brands awareness and growth across the D2C ecosystem.
Speaking on her role, Anuja Mishra said, “I am absolutely thrilled and honored to join Honasa Consumer in its exciting journey of becoming a powerful house of brands. Honasa has proven to be a trailblazer across the D2C landscape, and I have tremendous respect for the organization’s ability to innovate disruptively and meaningfully. I look forward to joining this talented team and contributing to the growth mission.”
Commenting on this crucial onboarding, Varun Alagh, Co-Founder and CEO, Honasa Consumer Pvt. Ltd. said, “Honasa has emerged as the fastest growing D2C brand and being a digital first brand, it is critical to constantly innovate and stay ahead of others in this excessively dynamic digital ecosystem. Anuja comes with extensive experience in managing millennial brands and she joins us at a time when the group has attained a great milestone and with her expertise, she will elevate and support the strategy to the next one. We are excited to have a seasoned professional like her on board and look forward to growing the organization with her.”
Along with being a seasoned marketing professional, Anuja is an avid sportsperson who enjoys marathons, adventure sports, kickboxing and indulges in reading in her leisure time.
Anuja Mishra will be taking the baton from Sambit Dash, who has been elevated to head Brand Factory Team where he will be responsible for crafting, launching, and building new brands business for Honasa. She will be based out of the Honasa Consumer head office in Gurgaon.
