New Delhi: In an endeavor to enable consumers to have the best smartphone experience, HONOR, a global leading smartphone e-brand has today launched 360-degree campaign “You Deserve Better”. The campaign is aimed at reiterating HONOR’s commitment to deliver better every time and with the upcoming HONOR 20 series, HONOR will deliver unmatched photography capabilities, superior design and ultimate user experience that resonates with global youth.
The campaign addresses an aspiration that is innate to every human being that is to ‘expect more, be more’. Setting new standards for quality lifestyle products with cutting-edge design, the campaign highlights the role of HONOR in uplifting the life of its consumers by enabling them to make the most of everyday through smartphones that provide breakthrough technologies, helping consumers stay ahead.
Talking about the new campaign, Suhail Tariq, CMO, HONOR India said, “With the smartphone industry adopting technology at such a rapid pace, consumers today are more empowered and better informed than ever before. Consumers today expect quality design, best in-class cameras and high performance. With our new campaign “You Deserve Better”, we not only want to meet these aspirations, but also keep pushing boundaries to continue to remain the most preferred choice for consumers.”
The campaign is ideated and executed by Mullen Lintas. Commenting on the launch of the campaign, Mr. Vikas Mehta, CEO, Mullen Lintas said, “HONOR, is one of the fastest growing handset brands in the world, and is known globally for its innovation and connect with the youth. The brand aims to bring top end innovation at great value to users and caters to a segment we call, upgraders. HONOR 20 series is a great example of devices with specs that meet or beat most flagships. As a true challenger brand, we chose to target people who are stuck with their overpriced flagship phone that often lets them down. This series of content-pieces aims at stirring that dissonance amongst people through a strong point of view from HONOR, that #YouDeserveBetter.”
AZAZUL HAFIQUE & GARIMA KHANDELWAL, CCO, Mullen Lintas“The brief was to establish HONOR as the mobile with the best camera in the industry. The entire idea came from a simple consumer insight that most of us are extremely dissatisfied and disappointed with our current phones. The phones we once loved have betrayed us and we are stuck in a bad relationship. HONOR will be the new found love for those who are repenting their bad decisions. We picked simple stories of people who are in love but can’t enjoy a single moment together because of their partner, their existing mobile phone doesn’t respond. Thereby telling the consumers that they deserve better.”
