Mumbai: The Ad Volumes in Hospital/Clinics category on TV saw a rise of 11% during Jan-24th Aug ’21 over the same period in Y 2020, as per TAM AdEx.
Indira Infertility & Test Tube Baby Centre was the top advertiser of the Hospital/Clinics category and its brand Indira IVF topped among the brands during Jan-24th Aug’21. The Top 10 advertisers and brands both added 49% share of Ad Volumes. Owaisi Hospital & Research Centre was the top new brand, followed by Vayro Research & Skin Care Clinic during Jan-24th Aug’21 compared to Jan-24th Aug’20. 350+ new brands appeared for the Hospital/Clinics category during Jan-24th Aug’21.
News genre was on top with 70% of the category’s ad volumes, followed by GEC with a 10% share. The Top 3 channel genres grabbed 89% of Ad Volumes for Hospital/Clinics category during Jan-24th Aug’21. With almost half of the Ad Volumes, News Bulletin was the most preferred program genre to promote Hospital/Clinics ads on Television. The Top 2 program genres, i.e. News Bulletin and Feature Films, together covered 60% of the category Ad Volumes.
Prime Time was the most preferred time-band for Hospital/Clinics ads, followed by Afternoon & Morning. The Prime Time, Afternoon and Morning time bands combined for almost 70% of Ad Volumes. Advertisers of the Hospital/Clinics category preferred 20-40 sec ads with a 57% share of Ad Volumes, followed by > 40-sec ads with 25% share.
Category Ad Space in Print grew by 17% during Jan-24th Aug’21 compared to Jan-24th Aug’20.
Indira Infertility & Test Tube Baby Centre was the top advertiser of the Hospital/Clinics category and its brand Indira IVF topped among the brands during Jan-24th Aug’21. The Top 10 advertisers and brands added 17% and 16% share of Ad Space, respectively.
Neelkanth IVF (Neelkanth Fertility) was the top new brand followed by Speciality Diagnostic Laboratories during Jan-24th Aug’21 compared to Jan-24th Aug’20. 7000+ new brands appeared for the Hospital/Clinics category during Jan-24th Aug’21. During Jan-24th Aug ’21, Hindi language publications topped with 55% share of Hospital/Clinics Ad Space followed by English publications with 11% share. The Top 3 Publication languages together contributed a 73% share of category Ad Space. General Interest publication genre dominated with 98% share of Ad Space.
North Zone topped in Hospital/Clinics with 42% share of Ad Space during Jan-24th Aug’21, followed by South Zone with 24% share. Bareilly & Varanasi were the Top 2 cities in overall India for the category advertising in Print.
In the Hospital/Clinics category, Sales Promotion had a 9% share of Ad Space in the Print medium. Among Sales Promotions, Discount Promotion occupied 91% share of Ad Space followed by Add on Promotion with 6% share during Jan-24th Aug’21.
Among the Sales Promotion’s advertisers, Jerath Path Labs & Allergy Testing Centre topped with 15% share of category Ad Space followed by Aanjan Path Labs with 9% share during Jan-24th Aug’21.
Radio
BirthRight Hospital was the top new brand, followed by Anil Neerukonda Hospital during Jan-24th Aug’21 compared to Jan-24th Aug’20. 480+ new brands appeared for the Hospital/Clinics category during Jan-24th Aug’21.
On Radio, Gujarat saw the highest advertising in the category with a 26% share of Ad Volumes, followed by Maharashtra with 14% share. Category advertising on Radio was preferred in the Afternoon time-band closely followed by Evening.
Almost 70% of Hospital/Clinics Ad Volumes were in Afternoon & Evening time-bands during Jan-24th Aug’21.
Digital
Hospital/Clinics advertising on Digital grew by 2.5 Times during Jan-24th Aug’21 compared to Jan-24th Aug’20. GHV Advanced Care was the top advertiser of the Hospital/Clinics category, and its brand Pristyn Care topped among the brands during Jan-24th Aug’21. The Top 10 advertisers and brands added 54% and 53% share of Ad Insertions, respectively.
Display creatives bagged more than half of Hospital/Clinics Ad Insertions followed by Video creatives during Jan-24th Aug’21. Desktop Video topped among Digital Platforms with 28% of category Ad Insertions closely followed by Mobile Display and Desktop Display with 27% share each.
