April fool’s day was celebrated on April 1- a day when people pull a prank on each other and do practical jokes without any qualms. Brands too joined the league with spoof ad campaigns. The brands took the internet and social media platforms to announce their product innovations and new collaborations on this April Fool’s Day.
ixigo
ixigo has launched an April Fools Campaign by Reinventing traditional footwear with sneakers that integrate wearable technology. ShoesX – a smart shoe built with first principle thinking with auto charging and Shoe-R code integration! In an effort to turn human motion into usable energy from footsteps, ShoesX has kinetic energy and has a USB charging facility for charging USB devices. It has spectacular features like an Ultra wide back camera, 12MP selfie front camera, QR code scanner (Shoe-R code) for easy transactions, GPS vibration sensor, direction alert, and much more. By integrating cutting-edge technology with footwear, this shoe is a revolutionary invention by ixigo. Limited stocks, please sign up on http://shoesx.in to book yours.
Viacom18
Viacom 18 on April Fool’s Day posted a social media static post created by Gozoop.
“The idea is to lighten the mood of our audience and fool them with our tactic.We believe our headline will definitely grab people’s attention and startle them.
On social media, it is important to do #BreakTheBox with something unique to be in the limelight.Towards the end, we have smartly closed the creative by promising the best of our service.We have, are, and will always continue to entertain our audience,” the company statement read.
Razorpay
Razorpay launched Industry-First ‘Buy Now Pay Never’ Product* on April 1
“With an extravagant rise in online shopping in the past two years, Razorpay, Full-Stack Financial Solutions Company, has launched the World’s First of its Kind, Buy Now Pay Never (BNPN) product on 1st April. Having conquered the B2B space over the last 7 years, Razorpay has now officially entered the B2C sector with the launch of BNPN. Seeing the rapid rise in Buy Now Pay Later (BNPL) as a preferred payment option by millions of shoppers in India, Razorpay wanted to solve any remaining shopping woes being faced by consumers. With BNPN, online shoppers can now say goodbye to price tags and buy off that wishlist without having to ever pay a dime for it,” the brand post read.
Man Matters
Man Matters – India’s leading digital health platform for men has come up with a new campaign – ‘Who is the Biggest’? The fun & cheeky campaign is constructed around the cultural perception – Is penis size the final determining factor in a man’s ability to satisfy a woman or enjoy sex.
The brand team travelled across the country and hosted VOX pop videos asking women asking questions like “Does size really matter to them?” There have been funny and out of the box responses like Sheweta from Delhi says “” or Sheena from Bangalore Says “” (Add 1 or 2 Quirky responses/quotes). These funny, quirky reels were shared by the brand during the campaign on their social media handles. The brand further conducted an online survey on the same narration. Survey show that while size does matter to some women, there are far fewer who say that it’s important. Most women agree it’s how a man uses his penis. The younger women generally said that size didn’t matter to them, summing it up with the comment, “it’s more about how you use it.” Some of the women giggled and replied that size does matter, others said it depends. “Being confident with your body is more important,” one woman replied. Another woman answered the question a bit differently, saying, “When you’re talking about the heart or the vision, size matters.”
The campaign concluded with a special video – The Biggest prank was revealed, it said that size doesn’t matter and it was men entrants who have been pranked by Man’s Matter. The message was clear and loud throughout the campaign, the brand highlighted that men should no more feel anxiety about their size. All men are the biggest, and whatever size they are is a perfect size. Performance is what matters. All entrants got a complimentary Ashwa gummy hamper from Man Matters for participating in the campaign.
Manforce Condoms
Manforce Condoms has come up with an interesting April Fool’s Post. The brand has leveraged April Fool’s Day to prank its audience
Nothing
Consumer tech company Nothing has today revealed Another (1), a concept smartphone device aimed at poking fun at the tech industry’s homogenous design problem.
Consumer tech company Nothing today confirmed plans to launch phone (1), its first and highly anticipated smartphone product. Powered by Qualcomm’s Snapdragon mobile platform, Nothing phone (1) is the second device in the company’s product ecosystem built for seamless connectivity and defined by iconic design. Further details including phone (1)’s summer launch and operating system Nothing OS, were revealed by CEO and Co-founder Carl Pei during the Nothing (event): The Truth livestream on 23 March.
The company also announced a $10M allocation for an upcoming equity-based community investment round at the same valuation as its Series B fundraise co-led by EQT Ventures and C Ventures. This follows Nothing’s first community round which raised $1.5M in a record-beating 54 seconds last March. Investors have access to Nothing’s private community through which they will get exclusive benefits and insights into the company. Pre-registrations for early access are now open, and the investment round will go live on 5 April. Terms and conditions will apply. For further details please visit: nothing.tech.
Bobble AI
AI-driven conversation media platform- Bobble AI celebrated April Fool’s Day with the announcement of a fake feature.
“AI “get reply anyway” feature will get you a reply back from anyone within “9 Minutes, 59 seconds”
AI-driven conversation media platform, Bobble AI has announced the launch of its innovative feature “GET REPLY ANYWAY” on their multiple keyboard applications. The feature will solve the age-old problem of “getting late replies or no replies at all” for billions of people,” the brand statement read.
The feature uses quick response acquiring technology. Users need to just press the “Get Reply Button” on their keyboard and Bobble AI with the help of their dedicated team of messengers who ensure that people get replies to their text messages every single time doesn’t matter if they are driving, or are in their important meeting, or even if they are the moon. All this in just 9 Minutes and 59 seconds” mins.
Disclaimer: Like you, Bobble AI also wishes this were true. But alas “Happy April Fool’s Day”. *This is a fake feature any resemblance to real apps is purely coincidental*
EsportsXO
EsportsXO tackled a sensitive subject through a humorous campaign. Reports suggest that explosive behavior and rage while gaming pose a threat to mental health and is increasingly becoming a matter of concern within the gaming community. EsportsXO decided to address this serious issue through the prism of humor. EsportsXO’s April Fool’s day campaign – ‘Kyun? Nahi Ho RHA Kya!’ humorously talks about rage, anxiety, and anger issues while playing video games. The video introduces a hypothetical drink that curbs [not cures] rage in a sip: The NHK drink. NHK is derived from a phrase in the gaming world, Kyu Nahi Hora Kya, and is often used by players to provoke in-game opponents.
A teaser post, partially revealing the product, was posted on 29th March on their Instagram, which created hype and kindled curiosity amongst the audience. Finally, on Thursday, 31st March 2022, EsportsXO launched the energy drink, which would help gamers control their anger while playing. The social posts on all platforms were an instant hit, and the video received 11K plus views in the first 60 minutes of sharing. The campaign has gone viral with 50K plus views and going up as of April 1, 2022.
ControlZ
ControlZ’s unique social media campaign, where the company announced its plans to introduce the world’s first biodegradable smartphone, has been catching eyeballs all across social media. Today, the company posted a video message on its social handles, revealing its attempt to draw people’s attention towards better usage and recycling of smartphones. The video features Yug Bhatia, a young entrepreneur who, while sharing his opinion in a smart and candid way, instigates the world with a significant need for environmental safety, hence sustainable phones.
Since Wednesday, March 30th, the company has made a series of posts to announce the launch of the U-phone or the Undo Phone, the world’s first biodegradable smartphone. The brand’s intent was to draw the attention of the digital-first audience toward the grave environmental threats that are posed when a smartphone is dumped into the arms of mother nature.
ControlZ was highly successful in creating a wave storm in the minds of the digitally savvy audience, with over 700 users participating in the Twitter conversation series and making it a trend across India. The brand inspired over 5000 tweets, with ordinary men and women applauding the brand in one place and others concerned about the effects. The hashtag generated over 35 million impressions and a reach of 10 million.
