Mumbai: India’s leading integrated lifestyle solution provider; H&R Johnson (India) as part of its marketing strategy to constantly connect with its consumers, today announced its association with the winners of the double defending champions “Patna Pirates” Vivo Pro Kabaddi team 2017. H&R Johnson is an associate sponsor through its flagship brand “Johnson” for Season 5 of the Vivo Pro Kabaddi League, which has now become the second highest viewed sport in the country.
Commenting on this association Mr. Joydeep Mukherjee, Executive Director & CEO, H&R Johnson said, “We are thrilled to make a debut to partner with the growing sports league Vivo Pro Kabaddiin their fifth season. We are proud tobe the official partners ofthe champion team Patna Pirates. We at H&R Johnson have been constantly exploring various alternative platforms to connect with Indian consumers. In today’s fast changing consumer preference, an association with a leading Sports platform like this which has seen huge growth in reach and viewership across the 4 past seasons significantlyhelps brands build lasting emotional bonds with consumers. The eastern zone in general and Bihar &Ranchi markets in particular are very important markets for us. With a very strong player line up, we are confident of the Patna Pirates team making it to three titles in a row and wish the team all the best for a victorious stint this PKL season too”.
Pawan Rana, Chief Executive Officer, Patna Pirates said, “We truly believe that an alliance with likeminded associates doubles the brand’s strength and would like to welcome H&R Johnson as one of the official brand partners for Vivo PKL season 2017. We are delighted to collaborate with a leading brand in the tiles and lifestyle solution space that holds a great legacy of 6 decades now and look forward to a great season on and off the field.”
The team will be led by‘Dupki King’ PardeepNarwal as the Captain of the team who had a remarkable role in winning the league in the third and fourth season. The Patna Pirates Kabaddi team ventures out in the 5th season of Vivo Pro Kabaddi Leaguecompletely geared up to open the first match of the season against Telugu Titans to be held on 29thJulyin Hyderabad. The Pirates have a strong squad built up ahead of the new season with key players like Manu Goyat, Sachin Shingade, Vishal Mane and others hoping tobecome Vivo Pro Kabaddi League Champions for a third successive time.
Through this partnership Johnson is getting the brand visibility on the back of the Player Jerseys. This association will also be supported with on ground branding and collaterals along with some promotional initiatives that would be run by H&R Johnson.