HT Media Group has launched two new print editions of its business and financial daily Mint. With the launch of Chandigarh and Lucknow editions, the daily’s reach through nine editions expands to 65 cities and towns.
The Chandigarh edition will serve Mint’s readers in Panchkula, Mohali and Chandigarh, while also serving Ludhiana, Amritsar, Patiala and Jalandhar. The Lucknow edition will be available to readers in Lucknow, Kanpur, and Gorakhpur (Eastern Uttar Pradesh). Towns across Western UP are already served by the Group’s Greater Noida printing centre.
Ravi Krishnan, Editor-in-Chief of Mint, said, “Our signature brand of journalism, which includes exclusive news breaks, in-depth reportage and smart commentary, is finding newer audiences by the day. This is very encouraging. But it’s also unsurprising at some level. As more people seek financial literacy, upward social mobility and look to participate in the India growth story, they will need a trusted news partner in their journey.”
“Mint has provided that consistently for over 16 years, so we’re a good bet for curious minds,” he added.
“Our latest brand campaign [#AskBetterQuestions] centres around the idea of curiosity that drives change, which is a recurring theme within our newsroom and our journalism. It’s something we believe in for our community of subscribers as well, who we see as decision-makers and more importantly, as changemakers,” said Krishnan.
Mint started its journey in February 2007 with an exclusive collaboration with The Wall Street Journal. It also has a partnership with The Economist.
According to Press Gazette (UK), Mint emerged as the fastest-growing news website in the world in October 2023 with nearly 70 million visits (Similar Web data), informed a HT Media statement.
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