Humans of Bombay (HoB), an storytelling platform, has expanded to longer-format content by foraying into crafting brand films. This move will see the platform leverage its niche to tell stories for brands and marks the progression towards becoming a comprehensive 360-degree media house.
HoB’s new branded content division focuses on crafting brand films, TVCs, short documentaries and short films, providing end-to-end production services. They recently produced a video for Siyaram’s, aiming to enhance the visibility of their corporate social responsibility (CSR) initiatives in the health sector.
Watch the film here:
Karishma Mehta, the founder of Humans of Bombay, said, “Our new division mirrors what we set out to do 9+ years ago – telling stories of seemingly ordinary people who’ve had extraordinary journeys! And now, as we foray into a new vertical, we deal with spontaneous challenges. However, our creative vision was always in line with the brand, which made the process smooth. We believe the story is always the HERO, where brands are integrated organically and seamlessly, so it truly resonates with the audience. As storytelling partners for brands, we are banking on our credibility as authentic storytellers to tell the brand’s stories in long format by crafting genuinely impactful branded films.”
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