New Delhi: hummel, a leading Danish Sportstyle brand founded in 1923 and udaan, India’s business-to-business (b2b) eCommerce platform, today announced a pan-India distribution partnership. As part of this partnership, hummel will leverage udaan’s vast distribution network to offer its range of products across the length and breadth of the country.
Speaking on the partnership, Kumar Saurabh, Head – Lifestyle Category, udaan, said, “We are excited to sign an agreement with hummel to be their exclusive pan-India distribution partner. We will use our extensive reach, tech-enabled platform, and experienced team, to cater to hummel’s existing and prospective customers across the country. With benefits of immediate access and distribution efficiencies leveraging the power of eCommerce, over 2500 brands have already partnered udaan, and we welcome hummel to our growing cohort of partners.”
hummel, India & SEA Director, Soumava Naskar, said, “Udaan has built an incredible team & digital network throughout India and we look forward to expanding our reach to consumers with an improved customer experience. We are committed to this partnership and look forward to credible & successful long-term association.”