Mumbai: The International Advertising Association (IAA) has announced the launch of the IndIAA Regional Awards-Tamil, an extension of its very popular IndIAA Awards that honor “real work that worked” in the market place.
MediaNews4u.com has been roped in as partner for the inaugural leg of IndIAA Tamil Awards.
Says Punit Goenka, President IAA India Chapter,“After the very successful launch of the Regional Awards in Telugu last year, we have big plans to grow this space. The Tamil awards are something we are looking forward to, and no effort will be spared to make it aspirational.”
Adds Pradeep Dwivedi, Chairman IAA Regional Awards Committee, “Nominations are now invited for the creative awards that would be judged by an all-client jury. Mainstream advertising campaigns launched between 1 April 2018 and 31 March 2019 are eligible. The campaign should include at least one film. There is no entry fee.”
Anyone can nominate a campaign that meets the above said criteria. Nominations can be sent via an e-mail to firstname.lastname@example.org or via the awards website www.IndIAA-awards.org.
There will be two components of awards. National Awards for work released in Tamil language by advertisers/agencies across India; and Regional awards for work created for clients in Tamil Nadu by agencies in Tamil Nadu, in either English or Tamil.
Suggested nominees will be evaluated for inclusion in the shortlist by MediaNews4u.com.
TAM AdEx is on board as Knowledge Partner. Independent Content Consultant Gokul Krishnamoorthy will be honorary process advisor.
The IndIAA Awards were launched in 2015 to honour mainstream work, as against creativity for creativity’s sake. The regional leg was rolled out in 2018 with the launch of IndIAA Telugu Awards, based on inputs from senior industry leaders.
V Umanath, Editor-in-Chief, MediaNews4U, says, “We thank IAA India Chapter for partnering with us for IndIAA Regional Awards – Tamil. It will be an important milestone in our journey towards servicing the Media, Advertising and Marketing universe in this country. The award is a need-based property to recognize the best of work and talent in the regional markets and encourage them to set new benchmarks in innovation and creativity.”
The first edition of the IndIAA Tamil Awards will be hosted in Chennai on 14th June 2019.