The India Chapter of the International Advertising Association (IAA) hosted the 13th edition of its annual property, the Olive Crown Awards 2023, on 5th April at the ITC Grand Central, Parel, Mumbai.
Famous Innovations has bagged 10 awards across categories including the ‘Green Agency Of The Year’. The agency’s Rally for Rivers campaign for the brand LivPure has won 4 Gold awards and 5 Silver awards. Additionally, the “Colour is for Holi, not food” campaign by Famous for Burger King India has won a Silver award in the Out Of Home category. The ‘Green Campaign of the Year’- Gold was presented to Livpure – for ‘Rally for rivers’.
‘Corporate Crusader Of The Year’ – Gold was presented to Kirloskar – Limitless for their work ‘A Minute For Nature’. Kirloskar -Limitless also won the ‘Green Brand of the Year’- Gold, for their work ‘Powered by nature’ by Centrick Marketing Solutions LLP.
Mathrubhumi has bagged one Gold in ‘New Green Initiative’ category for their entry ‘Harithagiri’.
The awards were presented across 17 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to P N Mohan for his vision and commitment to restore lakes, dedication in mobilizing people and funds for this cause, for his single-minded focus that led to seven lakes (near Chennai) coming back to life and for being an inspiration to others and giving them the courage to aim high.
Chirag Rural Development Foundation & People for Animals Wildlife Rescue and Conservation Centre both get Gold in the category ‘Green NGO of the Year’.
Shreerang Charitable Trust won 3 awards
Avinash Pandey, President, IAA (India Chapter), said, “The Olive Crown Awards are a symbol of the intention our Association has to use communication as a force for good. The planet belongs to us all, and we owe it to future generations to leave it in a good shape for them. The winning work has been outstanding and should work as an inspiration to content creators and advertisers to carry this torch further and leave a significant imprint on the sands of time.”
Janak Sarda, Chairman of the Olive Crown Committee, said, “The Olive Crown awards presentation event is always something special. We not only have the who’s who of the marketing, advertising and media fraternity with us, but they are all focussed on doing good. The supporters and the attendees are all actually symbolic of the intent of our industry to add to the efforts that will keep Planet Earth Green and Clean.”