Reacting swiftly to two critical issues that have emerged during the times of lockdown, the International Advertising Association (IAA) India Chapter has stepped up to spread public service messages on these critical issues.
Says Punit Goenka, President IAA Chapter, “We need to take good care of our senior citizens keeping them safe from COVID-19. At IAA, it has been our constant endeavor to make people aware of their responsibilities towards elders. During such challenging times, the initiatives of the association in this realm will be furthermore amplified. We have also been concerned by the spike in the level of domestic violence across the Country. We will be implementing a series of communication campaigns across the nation, sensitizing citizens on these critical issues.”
Many national newspapers have stepped up to support this effort by the IAA. Similarly, NGO’s like Rotary, industry bodies like the Indian Merchants Chamber (IMC) and Population First (Laadli) will also play a role in disseminating information and counseling, where necessary.
Harjit Singh Talwar the District Governor of the Rotary District 3141 said: “We are delighted to continue our association with the IAA on the issue of helping senior citizens and I will motivate our 104 Clubs to take an active part in this initiative.”
Ashish Vaid President IMC said “The IAA and IMC have collaborated on good causes earlier. We will do our best to disseminate information to our large membership base and urge members to, in turn, spread the word in their areas of influence.
The campaigns have been executed by an independent creative team driven by Dhananjay Khotpal and Neelam Lakhani.