• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Thursday, February 2, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

IAS integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for Digital Advertisers

by Editorial
September 21, 2022
in Advertising, Featured
Reading Time: 3 mins read
A A
Integral Ad Science
Share Share ShareShare

Integral Ad Science announced a global partnership with purpose-led ad platform Good-Loop, to enable advertisers to measure the carbon emissions generated by their digital ad campaigns.

The partnership will see Good-Loop’s carbon measurement solution integrated into IAS’s reporting platform, IAS Signal. The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. Data feeds from Good-Loop will enable advertisers that use IAS’s media quality platform to closely monitor and reduce the environmental impact of their ads throughout the entire campaign lifecycle.

There is significant computing power required to fuel the trillions of real-time auctions taking place across the length and breadth of the programmatic ecosystem, resulting in carbon emissions. According to Good-Loop’s online carbon calculator, a sample ad campaign that costs $115,000 (£100,000) and delivers 20 million impressions (at a CPM of $6) emits around 5.4 tonnes of carbon – almost a third of what an average US consumer and half of what a UK consumer produces in a year.

Lisa Utzschneider
Lisa Utzschneider

“Sustainability is a global priority for IAS, and we believe that it is our collective responsibility to make a lasting impact,” said Lisa Utzschneider, CEO, IAS. “Our partnership with Good-Loop will bring greater climate change transparency for advertisers and provide them with the tools they need to reduce their carbon emissions. The partnership is a major step forward to further decarbonize digital media,” she added.

Good-Loop, a Certified B Corporation, is on a mission to develop simple solutions that move the industry towards positive, climate-friendly advertising. Good-Loop is a certified net caSbon-negative business. 

“IAS has been a leader in our industry for many years, helping to educate and equip our industry for an era of safer, more effective media buying,” said Amy Williams, CEO and founder, Good-Loop. “In fact, it’s a company I took a lot of inspiration from when I was establishing my own business. I’m genuinely thrilled to partner with such a pioneering, forward-thinking company, as we work together to drive the industry forwards once again. Together, our integrated Green Media solution will empower advertisers across the world to put their net zero commitments into action and to make a real, lasting change for generations to come,” She added.

Sanofi, the global healthcare brand, and Omnicom Media Group (OMG), the leading media services provider, will take part in the testing of carbon emissions tracking developed by IAS and Good-Loop.

“Sanofi’s Consumer Healthcare business will look to challenge all activities across the marketing supply chain in line with our objective to build the road to carbon Neutrality by 2030,” said Prasad Ghag, Global Head of Media, Digital & Strategic Planning, Sanofi. “The carbon tracking tool beta test along with IAS and Good-loop will be our starting point to understand carbon emissions levels through our media activities and will be key in designing future actions in media to contribute to our broader carbon reduction targets,” She added.

OMG is the global media agency, responsible for media planning and buying across Sanofi’s consumer healthcare brands.

“At OMG, sustainability is a priority, and we take our collective responsibility to care for the planet seriously. We are pioneering solutions to help measure and ultimately reduce carbon emissions related to media activity and are proud to support Sanofi on their equally ambitious journey,” said Charlotte Baxter, Global Digital and Operations Lead, OMG.

Tags: Amy WilliamsCharlotte BaxterGood-LoopIntegral Ad ScienceLisa UtzschneiderPrasad Ghag

Related Posts

Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production
Featured

Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production

February 2, 2023
Niren Srivastava joins Motilal Oswal Financial Services Limited as Group Chief Human Resources Officer
Featured

Niren Srivastava joins Motilal Oswal Financial Services as Group CHRO

February 2, 2023

LATEST NEWS

Niren Srivastava joins Motilal Oswal Financial Services Limited as Group Chief Human Resources Officer

Niren Srivastava joins Motilal Oswal Financial Services as Group CHRO

February 2, 2023
Shemaroo Entertainment bolsters leadership team with key appointments

Shemaroo Entertainment bolsters leadership team with key appointments

February 2, 2023

MARKET ANALYSIS

Indian MSMEs remain upbeat about economy, despite global slowdown: Study
Featured

Indian MSMEs optimistic about business and economy, despite global slowdown: Study

by Editorial
January 31, 2023
0

As per Kantar’s ITOPS 2022 study, which completes 27 years of tracking the MSME market in India and covering MSMEs...

MOVERS & SHAKERS

Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production
Featured

Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production

by Editorial
February 2, 2023
0

Kulfi Collective, a content networks, has appointed Jayson DMello as VP - Product to help build out the next generation...

Niren Srivastava joins Motilal Oswal Financial Services Limited as Group Chief Human Resources Officer

Niren Srivastava joins Motilal Oswal Financial Services as Group CHRO

February 2, 2023

MARKETING

Enigmatic Smile India appoints MS Dhoni as its brand ambassador
Featured

Enigmatic Smile India appoints MS Dhoni as brand ambassador

by Editorial
January 31, 2023
0

Enigmatic Smile, a Reward Technology Facilitator, has onboarded former Indian cricket team captain MS Dhoni as its brand ambassador for...

Subscribe to Newsletters

ADVERTISING

Ogilvy Indonesia appoints Satish Ramanathan as MD
Advertising

Ogilvy Indonesia appoints Satish Ramanathan as MD

by Editorial
February 2, 2023
0

Ogilvy Indonesia has bolstered its leadership team with the appointment of Satish Ramanathan as Managing Director. With over 2 decades...

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

February 2, 2023
WARC launches Diversity Equity and Inclusion hub to help marketers implement effective DEI strategies

WARC launches Diversity Equity and Inclusion hub to help marketers implement effective DEI strategies

February 2, 2023

PRINT

Forbes India unveils winners of 30 Under 30 2023
Print

Forbes India unveils winners of 30 Under 30 2023

by Editorial
January 31, 2023
0

Forbes India has released its 10th annual 30 Under 30 list, recognizing 30 individuals who are exceptional in their respective...

Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

January 26, 2023
Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

January 26, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.