Thursday, May 28, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

IBF hails Budget 2017 while stressing for extending Infrastructure Status to the Industry

by MN4U Bureau
February 1, 2017
in Exclusive, Featured
Reading Time: 2 mins read
A A
IBF rejigs its Board composition and appoints Vice Presidents to steer key objectives and goals of the Foundation

Share Share ShareShare

New Delhi: The Indian Broadcasting Foundation (IBF) commends the efforts put by the Finance Minister in presenting a reform oriented budget mainly focused on Rural, Social and Infrastructure sectors and it was certain that it will help in further strengthening the foundations of the Indian economy.

IBF is upbeat and expects that the massive thrust on Infrastructure sector in general, and on the social and rural sector in particular, will go a long way in generating additional income and employment and the same will in-turn provide direct and indirect impetus on the growth of the Broadcasting sector through enhanced spends on advertisement. It also feels that the 5% tax relief provided to the MSME companies is also a step in the right direction.

Punit Goenka
Punit Goenka

“India is on the threshold of scripting a successful growth story. It is already the world’s fastest growing economy. The Union Budget presented by Finance Minister will help in consolidating the benefits of this unfolding economic regime,” said IBF President Punit Goenka, while hailing the Budget proposals and describing it as a transparent instrument for prudent fiscal management. He was also hopeful that some of the specific proposals and concerns raised by the broadcasters in its pre-budget memorandum are addressed soon by Hon’ble FM.

Girish Srivastava
Girish Srivastava

The IBF welcomes the Finance Minister’s proposal to allow carry forward of Minimum Alternate Tax (MAT) up to a period of 15 years instead of the present 10 years. “The Foundation was, however, extremely hopeful that the Government would consider the suggestion for granting ‘infrastructure status’ to the broadcasting industry along with permission to carry forward of losses in case of amalgamation or merger as that would have made the M&E sector a more viable engine of speedy growth”, said Girish Srivastava, Secretary General of IBF.

Speaking on the budget, Mr. A Mohan, President-Legal and Regulatory Affairs, ZEEL re-emphasized on the need of Infrastructure status for the Broadcasting sector as the Broadcasting, Cable and DTH sectors fulfill all the eligibility criteria required for qualifying as “Infrastructure services” viz investment criteria, creation of assets giving enduring benefits, employment criteria and contribution to exchequer in the form of direct and indirect taxes and accordingly this sector deserves to be treated as Infrastructure industry thereby qualifying for benefit u/s 72A(1) of the Income Tax Act.

IBF is certain that the Government would revisit this issue on a priority basis in line with the overall theme of its budget to promote infrastructure in country – both physical and digital.

Tags: A MohanGirish SrivastavaIBF President Punit GoenkaInfrastructure servicesThe Indian Broadcasting Foundation (IBF)

RECENT POSTS

Digital continues to be central to our media mix, but we’re also exploring new directions: Ranjani Krishnaswamy, Titan Company Limited
Exclusive

Digital continues to be central to our media mix, but we’re also exploring new directions: Ranjani Krishnaswamy, Titan Company Limited

May 28, 2026
0

The generation that grew up being told to “find themselves” has arrived at a different conclusion: it would rather be...

Read moreDetails
At Visa, we’re very clear that affluence isn’t one-size-fits-all: Rishi Chhabra, Visa India
Exclusive

At Visa, we’re very clear that affluence isn’t one-size-fits-all: Rishi Chhabra, Visa India

May 27, 2026
0

Visa which works in the digital payments area and the official Partner of FIFA, recently announced a FIFA World Cup...

Read moreDetails
Building long-term credibility is where public relations creates maximum brand value: Radhika Nihalani, Think Ink
Exclusive

Building long-term credibility is where public relations creates maximum brand value: Radhika Nihalani, Think Ink

May 27, 2026
0

Think Ink Communications is a communications agency specialising in entertainment and lifestyle. The company services top brands in the sector,...

Read moreDetails
The $2.5 Billion Question: Publicis Just Bought the Identity Layer and the Industry Is Still Processing It
Exclusive

The $2.5 Billion Question: Publicis Just Bought the Identity Layer and the Industry Is Still Processing It

May 26, 2026
0

The advertising industry has seen acquisitions, mergers, and technology integrations for decades. Yet every once in a while, a deal...

Read moreDetails
The creative industry needs to reposition itself as future-facing: Sajid Khan, AdVinciCode
Exclusive

The creative industry needs to reposition itself as future-facing: Sajid Khan, AdVinciCode

May 26, 2026
0

AdVinciCode is a Mumbai-based advertising and marketing company specialising in creative campaigns, strategic branding, and innovative digital solutions that help...

Read moreDetails
Experiential Marketing will drive consumer nutrition awareness and adoption through first-hand product experiences: Chirag Yadava, Ruokamill
Exclusive

Experiential Marketing will drive consumer nutrition awareness and adoption through first-hand product experiences: Chirag Yadava, Ruokamill

May 25, 2026
0

Ruokamill, a science-backed nutrition brand focused on delivering holistic, age and gender specific nutritional solutions, has appointed Fifth Archer, a...

Read moreDetails

LATEST NEWS

Zee 24 Taas Celebrates the Spirit of Maharashtra, Riteish Deshmukh Honoured at Maharashtra Gaurav Awards

Zee 24 Taas Celebrates the Spirit of Maharashtra, Riteish Deshmukh Honoured at Maharashtra Gaurav Awards

May 28, 2026
Sony Sports Network to broadcast India Women’s Tour of England 2026 starting May 28

Sony Sports Network to broadcast India Women’s Tour of England 2026 starting May 28

May 28, 2026

ANALYSIS

BFSI delivers 1.44x recall efficiency despite just 4.8% IPL CTV impression share: COTT
Analysis

BFSI delivers 1.44x recall efficiency despite just 4.8% IPL CTV impression share: COTT

May 28, 2026
0

Mumbai: India’s biggest advertisers may have dominated airtime during IPL 2026 on Connected TV (CTV), but when it came to...

PEOPLE

TVH appoints Giuliano Parodi as CEO
People

TVH appoints Giuliano Parodi as CEO

May 28, 2026
0

Mumbai: TVH, the Belgium-based global leader in parts for off-road industrial vehicles, has appointed Giuliano Parodi as its new Chief...

MARKETING

Unilever confirms McCormick talks after media speculation over Foods business
Marketing

Unilever unveils biggest-ever FIFA World Cup 2026 activation across 35 personal care brands

May 27, 2026
0

Mumbai: Unilever has announced its largest-ever sports partnership activation as the Official Personal Care Sponsor of the FIFA World Cup...

Subscribe to Newsletters

ADVERTISING

LS Digital marks 20 years, unveils AI-native transformation strategy for future growth
Advertising

LS Digital marks 20 years, unveils AI-native transformation strategy for future growth

May 27, 2026
0

Mumbai: LS Digital, a global integrated Digital Business Transformation (DBT) company, has announced its AI-native transformation strategy as it celebrates...

PRINT

Jagran Prakashan named Publisher of the Year at ABBY Creative Awards 2026 Powered by One Show
Print

Jagran Prakashan named Publisher of the Year at ABBY Creative Awards 2026 Powered by One Show

May 21, 2026
0

Mumbai: The ABBY Creative Awards 2026 Powered by One Show has announced its Publisher of the Year results at Goafest...

AUTHOR'S CORNER

Brand content is getting better written — and less effective
Authors Corner

Brand content is getting better written — and less effective

May 28, 2026
0

There is something quietly alarming happening in the world of brand communication. Open any major company's blog, social feed, or...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

David Beckham

David Beckham fronts Lenovo’s new global campaign showcasing AI innovation

May 28, 2026
Zee 24 Taas Celebrates the Spirit of Maharashtra, Riteish Deshmukh Honoured at Maharashtra Gaurav Awards

Zee 24 Taas Celebrates the Spirit of Maharashtra, Riteish Deshmukh Honoured at Maharashtra Gaurav Awards

May 28, 2026
Sony Sports Network to broadcast India Women’s Tour of England 2026 starting May 28

Sony Sports Network to broadcast India Women’s Tour of England 2026 starting May 28

May 28, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.