Mumbai: ibs, one of India’s leading digital marketing agencies founded in the year 2003 has now rebranded itself to Fulcro. Over the last 15 years it has been recognized as one of the most iconic digital agencies servicing some of India’s largest and world’s most renowned clients.
However, with the evolving needs of clients in a digital-first world, the company felt the compelling need to reinvent itself and make itself future ready in terms of its business model and services. Thus ibs has rebranded itself as Fulcro and repositioned it from a digital agency to a strategic partner for brands in the digital-first world.
“I believe disruption is always just around the corner. It is better to disrupt and reinvent one’s own business than to be disrupted by someone else”, said Sabyasachi Mitter, Founder, and Managing Director, Fulcro when explaining the reason for the change. “In the day and age when digital is a key driver of a brands success in the market, our clients were looking for thought leadership as well as best in class service in each service vertical that they needed. It was no longer about clients choosing a single agency for ease of operations but the best in class in every vertical. We did not want to be the Jack of all but the master of all, and that is the premise on which Fulcro has been built”. Sabyasachi further adds.