iD Fresh Food, an Indian fresh food brand, has announced the launch of its latest offering, iD Frozen Fruit Blend. The new product line is now available in the UAE market. The Bengaluru-based company plans to introduce the product in key Indian markets in the next quarter.
iD Frozen Fruit Blend is currently available in seven flavours, namely, Mango, Chikoo, Pineapple, Tender Coconut, Strawberry, Grapes, and Guava.
The company stated that UAE is the second largest market for them after India, and it accounts for nearly 30% of the company’s overall revenue. Through this new product, the company aims to strengthen the brand positioning as it continues to expand strategically in the Middle East.
Commenting on the new product category, PC Musthafa, CEO and Co-founder, iD Fresh Food, said, “At iD Fresh Food, we are constantly exploring new ways to address consumer needs using common sense. That’s our definition of innovation. Given how most of our diets lack fresh fruits, our innovators have brought to you the closest and healthiest alternative to a fresh fruit. iD Frozen Fruit Blend has been prepared meticulously with fresh fruits, without using any preservatives or harmful chemicals to increase its shelf life. Now you can have your favourite shakes and smoothies, with the goodness of nutrient-rich fresh fruits in the most convenient, yet healthy way.”
Rahul Gandhi, Chief Marketing Officer, iD Fresh Food, further noted, “Made with the purest of fruits, iD Frozen Fruit Blend is preservative-free, and healthy. In other words, you can now experiment with your favourite desserts or shakes, made at home, without any guilt! This product aims to solve the inconvenience of peeling/cutting fruits to make shakes/smoothies and solves the problem of round the year unavailability of some favourite fruits, without compromising on the nutritional aspects/health aspects of the food. At iD fresh, we strongly believe that healthy food should not become a casualty in the maddening rush of everyday life.”
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