Mumbai: id8 Media Solutions, a full-service integrated marketing consultancy,headquartered in Mumbai with branches in Delhi, Pune, Bengaluru and New York and clients across the globe has recently won the integrated Media Mandate for Lucaris, the Crystal of Modern Asia, including Public Relations, Digital Services and Marketing.
Lucaris, Asia’s first luxury crystal glassware, is a one-of-a-kind brand that delivers world-class quality and design for the modern gourmand. Asian traditions infused with western modernity come together to inspire a new global culture in art, design, fashion, cuisine and wine and celebrate the new Asian dining and winning lifestyle experience.
Glass-making expertise of Toyo-Sasaki Glass from Japan, Ocean Glass from Thailand and the most advanced glass technology from Germany brought together by Lucaris has resulted into the creation of impressive lead-free crystal glasses, specially created for passionate wine-lovers. The wide range of collections are embedded with creative potential to complement wines by extending the culinary experience and fostering the emerging paradigm of pairing wines with modern cuisines.
In a bid to bring luxury crystal stemware that offers a sublime winning experience for the first time in Asia, the brand’s mandate to id8 Media Solutions involves building and implementing communication strategies across platforms– Website Development, Search Engine Optimization, Social Media Marketing, Social Media Advertising, Public Relation, Blogger Engagement, and On-ground marketing. The focus is to increase brand awareness, sales through strategic planning and consulting on overall brand strategy and direction.
Commenting on the announcement, a spokesperson from the brand said, “We are happy to have id8 Media Solutions on board with us. Their unique experience in the space will help us in accomplishing our business objectives in India. We are confident that they will deliver successful communication campaigns and help us amplify our reach.”
Aman Swetta, Joint Managing Director and Head of Digital & Design, id8 Media Solutions, “Lucaris Crystal is a prestigious and trusted brand in Asia and we are glad that they have entrusted us with their business in India. It has been a good year of integrated media wins for us. We look forward to working with them and drive the desired outcome with our tailored approach for the brand.”