Mumbai: IDEABAAZ, a multilingual startup reality show, has made an extraordinary debut across the linear and digital entertainment platforms of Zee Entertainment Enterprises Ltd. (‘Z’), outperforming Shark Tank India Season 1 in total launch-week reach.
According to BARC data, IDEABAAZ reached an impressive 30.9 million viewers (All India 2+) across its first two airings on October 25 and 26. The show was simulcast on nine key Zee Network channels — Zee TV (SD & HD), Zee Bangla, Zee Marathi, Zee Kannada, Zee Tamil, Zee Telugu, Zee Sarthak, Zee Punjabi, and Zee Keralam — making it one of the widest multilingual rollouts ever for a new reality format in India.
On Zee TV in HSM Urban 15+, the show achieved a cumulative reach of 5.7 million in the first week, with an average TVR of 0.19 and average time spent (ATS) of 10 minutes per viewer — strong numbers for a new property with no legacy footprint.
In comparison, Shark Tank India Season 1 — which premiered on Sony Entertainment Television in 2021 — recorded an average TVR of 0.51 and an estimated reach of around 20 million viewers during its debut week. This means IDEABAAZ has surpassed Shark Tank’s launch reach by over 50 percent, driven by its expansive network presence and multilingual storytelling approach.
Beyond television, IDEABAAZ also registered robust traction on Zee5, adding to its success across platforms. The combined reach across TV and digital has now exceeded 31 million viewers, marking a remarkable milestone for a debut Indian intellectual property in the entrepreneurial reality genre.
Speaking about the show’s stellar debut, Raj Nayak, Chief Curator – Ideabaaz, said, “IDEABAAZ is proof that an Indian idea, created for Indian audiences, can achieve global scale. By allowing founders to pitch in their own languages, we’ve made entrepreneurship more inclusive, relatable, and inspiring. The early numbers reaffirm our belief that India is ready to celebrate its own innovators and storytellers.”
He added that the show is expected to grow exponentially through word of mouth as more people discover its authenticity, emotion, and power to inspire everyday dreamers across India.
Mukund Galgali, Dy. CEO and CFO, Zee Entertainment Enterprises Ltd., added, “Z has always believed in the power of ideas to shape culture and create change. With Ideabaaz, we are putting the spotlight on the thinkers and builders who are defining India’s tomorrow. This is just the beginning — we firmly believe that it will ignite an idea revolution across the Nation.”
