Mumbai: Sportz Interactive has unveiled a new corporate identity as SI, marking a significant milestone in its evolution after more than two decades at the forefront of India’s and the global sports digital ecosystem. The streamlined brand reflects the company’s transition from a digital solutions provider to a global, enterprise-grade fan engagement partner in an industry increasingly defined by the convergence of content, data, and high-performance technology.
Over the past 24 years, SI has partnered with some of the most influential organisations in Indian sport, including governing bodies such as the BCCI and ICC, and major leagues such as the Indian Premier League (working with 7 of the 10 IPL teams), Pro Kabaddi League (PKL), Women’s Premier League (WPL), ILT20, and the Indian Super League (ISL). Internationally, the company has also played a pivotal role in helping global sports brands like the National Basketball Association (NBA) and the Ultimate Fighting Championship (UFC) build deeper fan engagement in India through localisation, content strategy, and platform-led experiences.
Central to SI’s reimagined identity is the launch of FanOS – The Fan Engagement Operating System for Sports Organisations. Built on long-standing partnerships across federations, leagues, franchises, broadcasters, and media platforms, FanOS brings together SI’s capabilities across data, experiences, and activations into a modular ecosystem. Designed to enable consistent, scalable fan engagement across platforms, seasons, and audience segments, FanOS follows a Customisable Off-The-Shelf (COTS) model that combines enterprise-grade reliability with the flexibility required to deliver premium, fan-first experiences.
Commenting on the launch, Siddharth Raman, CEO at SI, said, “Built on our 24-year legacy in India, FanOS introduces a vertical stack of productized offerings designed to help leagues, federations, franchises, and brands ‘win off the field’ through an always-on digital strategy. By combining enterprise-grade infrastructure with tech-enabled content creation, we solve for the unique seasonality of the Indian market, ensuring fans stay engaged 365 days a year. This is our stake in the ground to professionalize the ecosystem as we collectively build toward India’s Olympic and global sporting aspirations.”
The rebrand from Sportz Interactive to SI underscores a broader shift within the sports industry, where organisations are no longer experimenting with digital engagement but are instead managing millions of fans across platforms, capturing first-party data at scale, and directly linking engagement to commercial outcomes. SI’s new positioning reflects this change—from a solutions-led services provider to a structured, enterprise-level partner for fan engagement.
As part of its next phase of growth, SI is also focused on democratising access to digital tools traditionally reserved for top-tier leagues. While the company continues to work closely with tier-1 global organisations, the new identity signals a long-term commitment to supporting tier-2 and tier-3 entities, including emerging leagues, state associations, and niche sports. This approach aims to make enterprise-grade fan engagement technology more accessible across the wider sporting ecosystem, helping accelerate the professionalisation and growth of sport in India.
