IdeateLabs, a digital-first marketing solutions provider, has conceptualised and created a digital campaign for the ‘Unbranded to Branded’ Exchange Festival for Fashion Factory, a division of Reliance Retail.
The campaign encourages customers to exchange their old clothes and shoes and get an additional discount on new, branded clothes.
The campaign is led by two digital films that playfully use “ex” to reveal the exchange offer in different scenarios.
Watch the films here:
Unbranded to Branded festival started at the beginning of this month and ends on June 25, 2023, and is promoted through a variety of digital channels, including social media. The target audience for the campaign includes young fashion enthusiasts, sustainability advocates, budget-conscious shoppers, fashion innovators, and early adopters.
“We are excited to partner with Fashion Factory in this fun campaign,” said, Raman R.S. Minhas, CCO, IdeateLabs. “The U2B campaign is a great property that powers Fashion Factory to reach a wide audience and drive sales. We needed that balance of engaging content and offer push, which happened when the team hit upon the creative device of “ex”. We believe the campaign will resonate with the audience and further establish Fashion Factory as India’s leading value fashion retailer,” he added.