VOD service Iflix has replaced James Bridges as chief content officer and demoted him to a less senior role.
Bridges’ role will be taken on by former vice president of global television at Netflix, Sean Carey. Bridges will continue to handle Iflix’s content acquisitions as global head of content partnerships, but will now report to Carey.
Prior to Netflix, Carey held executive roles in strategic content, digital distribution and corporate development at Sony Pictures Entertainment.
Iflix Group co-founder and CEO Mark Britt said Carey will be a “key driver” in the firm’s growth and global expansion. Carey’s appointment comes just after the streaming service’s recent regional launches in Myanmar and Vietnam. Iflix’s is now present in 10 Asian countries.
The company has also spread its tentacles to the Middle East and Africa, through a partnership with Saudi Arabia-based telecommunications giant Zain. The deal means Iflix is now available in Kuwait, Bahrain, Iraq, Jordan, Lebanon and Sudan.