Tamil Film Industry stars have for long shun away from participating in television shows, however post Covid pandemic there has been change in the perception in Tamil Film Industry in accepting Television as a viable medium to reach out to mass audiences. Today from Bollywood to Kollywood, stars have understood the power of television for the promotion of their movies. In the Tamil market as well, stars have participated in reality shows or talk shows to promote their movies.
From talk shows with movie casts to participating in reality shows, the promotions for movies on television have evolved over the years. Setting new trends For the first time in the Tamil television industry, Zee Tamil & Zee Studios have taken the first step and opened the doors for cine stars to reach out to the mass family audience through daily soaps.
However, the real-life family audiences who tune in every day at an appointed time on television to view their favourite fiction shows are the ones who have the power to change the trend of box office success. Understanding this very well, Zee Tamil & Zee Studios have taken the first step in setting a new trend in movie promotion with ‘Veetle Vishesham’. The movie is directed by RJ Balaji and Saravanan, with Sathya Raj, Urvashi, Aparna Balamurali, and RJ Balaji playing pivotal roles.
The channel has invited the cast of Veetla Vishesham in an industry first initiative in Tamil television to promote their movie through a popular fiction show, ‘ Pudhu Pudhu Arthangal’ starring Devayani, VJ Parvathy, and Niyaz. It is pertinent to appreciate RJ Balaji, Sathyaraj, Urvashi & Aparna Balamurali for accepting this idea and setting a new trend in movie promotion.
Speaking of this novel initiative, Siju Prabhakaran, Chief Cluster Officer, South ZEEL said, “Zee tamil wanted to celebrate and glorify motherhood together, despite the age, in the case of Urvasi in the Veetla Vishesham movie or in the case of Lakshmi (Devyani) in our Puthu Puthu Arthangal serial. We made this fusion to celebrate the purest motherhood emotion and promote Veetla Vishesham on television. “