Infidigitwas founded in 2017 and today it is one of the leading-growing SEO specialist companies that has been providing digital marketing and search services to scores of brands irrespective of their size and scale. The company focused on driving digital growth and generating higher ROI via Organic marketing. Infidigit handled digital campaigns and SEO strategies for giants brands such as Myntra, Zivame, ICICI Prudential, Ixigo, Lifestyle, Max, and Medlife, among others, it has also helped multiple local players scale their business through efficient & growth-oriented local SEO services.
Infidigitaids the generation of a brand’s organic with an intrinsic data-driven approach intertwined with target-based delivery. The services offered by Infidigit include Search Engine Optimization, E-Commerce SEO, SEO Audit, Conversion Rate Optimization, Local SEO, SEO Penalty Recovery, Content Marketing and App Store Optimization.
Kaushal Thakkar, Founder & MD, Infidigit in an exclusive chat with Medianews4u speaks on the launch of Infidigit, their USP, and much more…
What made you become an entrepreneur in 2017 by launching Infidigit?
The idea came during a job stint at Myntra, where I realized the gap in the SEO domain. None of the Indian agencies were able to provide services that were at par with their western counterparts like the USA and the UK. The know-how in India was a decade behind these markets, I eventually outsourced the work to an agency in the USA and hence the idea of Infidigit took shape. Inspired by the idea of Make in India for the world, Infidigit applies global standards of SEO and search ecosystem from Indian shores for the Indian and global market in the most cost-effective manner.
Indian Marketers were investing heavily in Google and Facebook, missing the opportunity of Organic Search that could deliver much higher ROI/ ROAS. Starting up Infidigit helped me to create a win–win–win situation for Clients (Higher ROI), Team Members (Better opportunities) & the Country (Revenue stays in India, more jobs created)
Today there are a plethora of AdTech and Digital agencies. What is your USP?
We believe in creating value for our clients. Providing them visits and customers at a much lesser cost as compared to paid medium helps us to create a unique proposition. We do so by applying the best practices along with the synergizing of technical and marketing expertise. Unlike other agencies where one person is managing various clients, we are currently operating on a 3:1 team-client ratio. Equipped with dedicated team members we are able to provide Technical SEO, growth, and target-oriented delivery.
The impact of our services can be measured quantitatively as well against the Return of Investment (ROI). We have in fact enabled many businesses across verticals to surge their ROIs by increasing customer landing on their websites, which is in many ways equivalent to the footfalls in offline stores. For a retail footwear store, the Return on Advertising Spends increased from 0.5X to 20X in a span of 18 months. Businesses that engaged on a long-term basis have registered more than 300x ROAS during their digital marketing campaigns. This helps brands to acquire visits on their website at a cost of a few paises (1/100th of a Rupee) instead of spending 5-10 Rupees per visit via a paid campaign with the major digital organizations like Google, Facebook, etc.
The pandemic/lockdown Digital has grown by leaps and bounds, your thoughts?
If the trend since its evolution is taken into account, Digital has always been on an upward trajectory. The difference that the pandemic made was that it expedited the whole process of digitalization from individuals, businesses, sectors, and even industries. As per a recent study published by Mckinsey, the digital advancements expected to be achieved by around 2024 were touched last year itself. While remote learning and working is one aspect of it, there have been many businesses – small, big, or enterprise levels – that have adopted digital over traditional methodologies in the new normal.
With digital being the new buzzword, it has also resulted in the creation of new job opportunities for many diverse job opportunities. There were many who worked in BPOs for instance but are now transforming into digital marketers.
How have you navigated the pandemic situation? What has been your communication in this new normal?
The pandemic has opened a digital realm for small/medium businesses that was impossible at one point in time. Digitalization gives the power of your business in your hands. Allows you to operate without location boundaries. You have real-time data of the activities happening on your website.
There are people who have moved from traditional ways of operating to online and saved a lot on the operating cost and are making better profits. E.g. Physical Restaurant at a prime location becoming a cloud kitchen. This availability in real-time insights/ reports will open doors to newer innovations in the product and service industries and this is just the start. This is also helping India move faster towards the Digital India goals set by the government.
Spiritual Health – I actively started practicing meditation daily – Inner Engineering – ShambhaviMahamudra by Sadhguru.
Physical Health – Regular Cult sessions during the lockdown and now regularly at Gym. I am also meeting my daily average target of 10,000 steps (Around 7 Km).
Mental Health – Listening to several Audiobooks on Audible. Reading MukeshBansal’s book “No Limits – The art and science of high performance” also got me hooked to the Lumosity app. Playing games on Lumosity helps in improving the “core cognitive abilities,” including memory, attention, problem-solving, and pattern recognition
Soul Health – I maintain a daily gratitude journal and it has helped me to become more calm and grateful to others.
My communication has been positive about this situation. I let believe in what I learned at school – “whatever happens happens for good” In fact, during the pandemic we’ve seen all our functions operating at the optimum level while every one of us was working from home. I don’t see that changing anytime soon. We at Infidigit encourage our team members to pursue a healthy lifestyle and grow as an individual with regular training sessions and knowledge transfer sessions.
Today even traditional brands are looking at digital for targeted communication for their consumers, how is Infidigit helping them?
Consumers are searching more and more online. So the best way to communicate with them is to reply back with results from your website. This can be done by optimizing your site for search engines. This can be done by SEO which is our major service offering.
Infidigit was actually founded on the premise of ushering in digital transformation for businesses irrespective of size and scale. For example, through Search Engine Optimization, we enabled a leading Indian footwear and accessories brand that already has nearly 150 stores to register 5x growth and increase return on ad spend via organic search by 20 times. Also, as mentioned previously, we tally the results against actual ROIs, which in itself is a great benefit. While working with startups, we provide very competitive pricing and link our fees to their growth.
We further have a growth genius podcast where we educate the customers via knowledge sharing and also getting the popular digital marketers on our show to share their perspectives on the popular digital marketing topics. We have a blog on digital marketing that is hosted on our website, www.infidigit.coms and a YouTube Channel. We also promote our content on our social media handles to reach out to a wider audience.
What are some of the memorable campaigns by Infidigit?
While we perform SEO for some big names in several markets, these 2 special campaigns are very special
- First – Performed SEO on our own website and we achieved 4900% growth in the leads and 2472% increase in our organic sessions.
- Second – Our SEO campaign for Superbalist.com (South African fashion ecommerce) drove 236% improvement in revenue for the Black Friday campaign – This campaign helped us bag the highest honor in Search Marketing – The Search Engine Land 2020 Award (USA) Making us the only Indian agency to win this Highest Honor In SEO.
What are the present trends in India and globally?
Pre lockdown we had many digital natives who were transacting more online and we had the earlier generations who would transact for very few basic services, like utility bill payments. The Pandemic left no alternative for people across the globe but to start transacting online because of the lockdown. During the complete lockdown, the number of searches happening online saw a 100% to 200% increase for various categories.
Now with the physical stores and offices opening up, we see the search volumes have reduced a little when compared to the lockdown days but they are yet much higher as compared to pre lockdown days. Even People who got accustomed to digital forcefully are now enjoying its benefits and transacting more online each day.
In India, I am happy that Brands have started to understand the importance of Organic search and now increasing their investments in Organic. In the coming three-four years, I believe that Indian brands would also consider SEO to be the first priority while developing online products as it happens in the USA and the UK today.
Where do you see Infidigit in the next 3 years?
Today, a small part of the services we provide is done via tools. We want to move to a level where SEO becomes a major product-based delivery; this will help our analysts to focus on the core marketing and analysis activities. The bots can perform other basic activities.
Further, with the growth, we have been able to achieve for various B2C brands the average cost per visit post two years of SEO currently stands at 2 rupees (2.7 USD Cents) on average. Within the next three years, We want to expedite the process of making these sites SEO-ready faster and bring the cost down to 1 rupee in the first year itself. We are in the process of building some AI-powered tools that will help us to make this dream a reality soon.
Also, in the next three years, we want to strengthen our operations in multiple geographies especially the USA and Europe.