Mumbai: The India Chapter of the International Advertising Association (IAA) is launching a novel initiative to reignite the artist and the storyteller that lies deep within all of us.
The first in a series of such events would be held at the Windsor building in Kalina on the 8th June between 3pm and 4pm.
Says IAA president Ramesh Narayan, “Communication takes several delightful forms and we are connected with all of them. And when communication acquires a tinge of sustainability it specially resonates with us at the IAA. Our Olive Crown awards set us apart in this space and we are therefore choosing the time around the International Environment Day to roll out these initiatives”.
Manish Advani, Managing Committee Member IAA, TedX speaker and Head Change Management Marketing and PR at Mahindra SSG will roll out this exercise for the IAA.
Says Manish, “You need to change the environment within us to change the environment around us. And this is what these workshops seek to do. A tetrapack bottle or a coconut shell will become the instruments of art and story telling and will bring out the best in people.”
Winning entries will be published in select media.