New Delhi : In a major leap towards AI-driven media innovation, India Today Group has become the first media house in the Asia-Pacific (APAC) region to adopt Taboola’s DeeperDive, a Generative AI-powered answer engine built for the open web. The move marks a significant milestone in reshaping how publishers deliver real-time, high-quality content experiences directly to readers.
Developed by Taboola (NASDAQ: TBLA), DeeperDive is an industry-first AI solution that enables publisher websites to offer instant, intelligent answers to user queries by leveraging their own editorial content. The tool aims to elevate content discovery, reader engagement, and monetisation on publisher-owned platforms.
India Today Group, known for its legacy of innovation in Indian journalism over the last 50 years, will now integrate DeeperDive across its digital ecosystem. Readers will be able to ask questions and receive immediate, AI-generated answers drawn from the group’s rich editorial archives and ongoing real-time reporting—spanning everything from politics and business to sports and entertainment.
“The India Today Group has always been at the forefront of every wave of change in Indian media,” said Kalli Purie, Vice Chairperson and Executive Editor-in-Chief of the India Today Group.“For us, pioneering journalism must always be future-ready — not just keeping pace but leading change. That leadership gives our editorial its credibility, and with AI we add the power to be faster, more connected, yet firmly rooted in facts.
With DeeperDive, we will further strengthen India Today Group’s connection with its readers, offer them richer experiences, and unlock new AI frontiers of engagement and monetisation.”
DeeperDive provides contextual answers, surfaces relevant articles from the publisher’s platform, and encourages content exploration through a user-friendly, conversational interface. Built on real-time engagement data from 600 million+ daily active users across Taboola’s global publisher network, it delivers smarter and more timely insights than traditional AI models trained on static data.
“India Today Group has already solidified its name as a must-visit destination in India both domestically and across the Indian diaspora,” said Adam Singolda, CEO and Founder of Taboola. “Their commitment to continually innovating and finding new ways for readers to enjoy their content is noteworthy. DeeperDive is giving the power to join the Gen AI revolution on their own terms, creating richer, more trusted experiences for users and unlocking search-like monetisation opportunities that were previously out of reach.”
Key Benefits of DeeperDive:
- Smarter Answers: Real-time content and AI deliver multifaceted, trend-aware answers to user queries, enhancing the reading experience.
- Increased Engagement: Readers spend more time on-site through intuitive, conversational AI tools that surface deeper stories and context.
- Monetisation Potential: Publishers can now integrate high-intent advertising into AI-powered answers, creating new revenue streams similar to search-based monetisation.
