Mumbai: TV Today Network owned English News Channel, India Today TV, has become the No. 2 English News Channel in Six Metros pushing its rivals down to No. 3 in Week 4 of 2018.
According to the data released by BARC for week 4, India Today TV has scored 19.8 percent share in Six major metros in India under the English News Category against 18.5 per cent share of Times NOW.
Apparently, Performance of English News Channels in Six Metros are considered as a significant factor in advertisers view point due to the buying abilities of the audience and their spending pattern.
India Today TV has ascended from 14.3 percent in week 3 to 19.8 percent on the other hand Times NOW increased from 16.3 percent to 18.5 percent in M 22+ Individuals NCCS AB segment on all days of the week 4.
The market leader Republic TV has scored 36.6 percent while CNN-News18 stood at No. 4 with 9.3 percent that was followed by NDTV 24×7 with 6.1 percent share. NewsX has scored 5.8 percent share and WION has seen 3.9 percent share.