The global online content marketplace Vuulr has added more than 10,000 hours of programming from IndiaCast Media Distribution.
The deal sees more than 10,000 hours of premium Indian TV and film content, screeners, promos and pilots appear on the platform for syndication all over the world, except India and the U.S. Content featured in the package includes Colors dramas such as Barrister Babu (Bride to Barrister), Naati Pinky Ki Lambi Love Story (Short Girl With Mighty Dreams) and Naagin: Season Four, as well as Viacom 18 romantic drama Shubharambh (A New Beginning). Other titles in the deal include the latest season of long-running MTV India reality show MTV Roadies, titled MTV Roadies: Roadies Revolution.
Natasha Malhotra, chief content and commercial officer at Vuulr, said: “We’re delighted to expand the breadth of content available on Vuulr with this fantastic content deal with IndiaCast Media Distribution, which will bring more than 10,000 hours of new premium content to our platform. Vuulr makes this content available to buyers from around the world in a simple, frictionless way as we continue our mission to transform distribution and acquisition in the film and TV ecosystem.”