• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, December 7, 2019
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Market Analysis

Indian advertisers register 46% year-on-year increase in sales through affiliate channels: Admitad India

by Editorial
November 21, 2019
in Market Analysis
3 min read
Indian advertisers register 46% year-on-year increase in sales through affiliate channels: Admitad India
Share Share ShareShare

The publisher activity from India is also on the rise, registering a whopping year-on-year
growth of 179% in driving global sales

Mumbai: Though not a native concept, Singles’ Day and the associated sales campaigns have been gaining popularity in the Indian market of late – and affiliate marketing has been playing a major role in driving its acceptance. Admitad India has highlighted this growing trend by revealing its platform sales data for the recently-concluded 11/11 Singles’ Day campaign.

During the Singles’ Day event, cumulative sales-driven for advertisers in India through new-age affiliate channels such as bloggers, vloggers, and Instagram influencers increased by 46% in value over the corresponding numbers in 2018. Affiliate-driven transactions in the country registered an increase of 33% on November 11, while those on November 12 registered a strong growth of 61%.

Interestingly, the Admitad data also revealed the growing prominence of affiliate marketing as a lucrative business avenue for online publishers in India. According to the data, the contribution of Indian publishers in global sales during the latest Singles’ Day campaign registered a stunning 179% increase over the preceding year. This is because the explosive growth of the Indian content creation space, and its potential as an integral part of the affiliate ecosystem, has attracted the attention of international online retail brands. An important factor for this is also the increasing participation of global companies in the region and providing the best of their services to the consumers.

Admitad’s latest sale data complements the findings of its recent India festive sale report and highlights the increasingly important role that affiliate marketing is playing in the digital commerce landscape. The findings highlight how brands and online retailers, both within India and around the globe, are partnering with top affiliate networks to maximise their profitability and amplify consumer outreach – thus driving the growth for the entire affiliate ecosystem.

Neha Kulwal

Speaking on the findings, Neha Kulwal, Country Manager– Admitad India, said, “India is rapidly establishing itself as a major e-commerce market. This growth is being driven in no small part by new-age affiliate marketing channels. The results of the latest 11/11 sale are further testament to the value that partnering with leading affiliate networks such as Admitad can add to the e-commerce ecosystem. We are delighted with these growth figures and will look to further maximise the business results for our partner advertisers and publishers through our vast array of new-age affiliate marketing solutions.”

Admitad highlighted how more and more Indian publishers are signing up for global brand campaigns as affiliates and leveraging innovative affiliate tools such as Admitad Lite. These developments have driven a significant increase in their contribution to global sales, in addition to improving their profitability and business growth. More importantly, this shift has led to a growing number of online retail players across the globe now partnering with Indian publishers as affiliates to drive higher cross-border trade, as demonstrated by the latest 11/11 Sale.

Tags: Indian advertisers register 46% year-on-year increase in sales through affiliate channels: Admitad India

Related Posts

Snacks are increasingly being swapped for meals in India: Mondelēz International State of Snacking™ Report
Featured

Snacks are increasingly being swapped for meals in India: Mondelēz International State of Snacking™ Report

December 6, 2019
Entertainment and Romance influenced 37% conversation on ShareChat while ‘Nationalism’ seizes Top Moments: report
Featured

Entertainment and Romance influenced 37% conversation on ShareChat while ‘Nationalism’ seizes Top Moments: report

December 6, 2019
South GECs Wk 47: Asianet Leads Malayalam; Sun TV tops Tamil market: STAR Maa leads Telugu: Zee Kannada leads the Kannada
Featured

South GECs Wk 48: Asianet Leads Malayalam; Sun TV tops Tamil market: STAR Maa leads Telugu: Zee Kannada leads the Kannada

December 5, 2019
BARC Week 48: Star Plus tops Hindi Urban while Dangal continues to lead Hindi GEC All platform
Exclusive

BARC Week 48: Star Plus tops Hindi Urban while Dangal continues to lead Hindi GEC All platform

December 5, 2019
FMCG salesfrom E-Comm in India to reach $4 billion by 2022: Nielsen India
Featured

FMCG sales from E-Comm in India to reach $4 billion by 2022: Nielsen India

December 5, 2019
Airtel tops Most Aired Campaign; Apple iPhone 11 is the Most Liked Campaign in Chrome Optimal+ Wk 47
Featured

Airtel tops Most Aired Campaign; Apple iPhone 11 is the Most Liked Campaign in Chrome Optimal+ Wk 47

December 3, 2019
AdClub Madras and MMA jointly institute ‘R K Swamy Memorial Lecture’; D Shivakumar to adress the inaugural edition

AdClub Madras and MMA jointly institute ‘R K Swamy Memorial Lecture’; D Shivakumar to adress the inaugural edition

December 6, 2019
Brands Congratulate Sundar Pichai on added remit as CEO of Alphabet

Brands Congratulate Sundar Pichai on added remit as CEO of Alphabet

December 6, 2019
Mullen Lintas Bangalore names Siddhartha Roy as Branch Head; Kishore Subramanian Heads Planning for Lowe Lintas

Mullen Lintas Bangalore names Siddhartha Roy as Branch Head; Kishore Subramanian Heads Planning for Lowe Lintas

December 5, 2019
Optimystix Entertainment Appoints Former Times Studio, CEO Rajesh Bahl As Director And Group CEO

Optimystix Entertainment Appoints Former Times Studio, CEO Rajesh Bahl As Director And Group CEO

December 5, 2019
BARC Week 48: Star Plus tops Hindi Urban while Dangal continues to lead Hindi GEC All platform

BARC Week 48: Star Plus tops Hindi Urban while Dangal continues to lead Hindi GEC All platform

December 5, 2019
Vinay Hegde appointed Chief Buying Officer at Madison Media Group

Vinay Hegde appointed Chief Buying Officer at Madison Media Group

December 5, 2019

Subscribe to Newsletters

Highlights

MTV Beats turns 3, unveils exciting December line-up with 31 days 31 contests to engage its viewers

Snacks are increasingly being swapped for meals in India: Mondelēz International State of Snacking™ Report

LazyPay gives a humorous twist to its new campaign #LazyPayHaiTohSortedHai

The ‘Burnout Syndrome’ in Advertising

80% of Marketers will Abandon Personalization efforts by 2025: Predicts Gartner

News18.com announces the 3rd edition of Tech & Auto Awards 2019

Trending

Netflix’s Delhi Crime wins best drama at Asian Academy Creative Awards
Featured

Netflix’s Delhi Crime wins best drama at Asian Academy Creative Awards

by Editorial
December 7, 2019
0

India dominated the Asian Academy Creative Awards (AAA) Gala Final in Singapore, picking up a string of awards, including best...

Star Plus’ show ‘Yehh Jaadu Hai Jinn Ka’ rises to the no.1 spot

Star Plus’ show ‘Yehh Jaadu Hai Jinn Ka’ rises to the no.1 spot

December 7, 2019
YouTube ads leader board for India reveals Top 10 most watched Ads in 2019

YouTube ads leader board for India reveals Top 10 most watched Ads in 2019

December 7, 2019
MTV Beats turns 3

MTV Beats turns 3, unveils exciting December line-up with 31 days 31 contests to engage its viewers

December 6, 2019
Snacks are increasingly being swapped for meals in India: Mondelēz International State of Snacking™ Report

Snacks are increasingly being swapped for meals in India: Mondelēz International State of Snacking™ Report

December 6, 2019
LazyPay gives a humorous twist to its new campaign #LazyPayHaiTohSortedHai

LazyPay gives a humorous twist to its new campaign #LazyPayHaiTohSortedHai

December 6, 2019

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2019 JNews - Premium WordPress news & magazine theme by Jegtheme.