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Indian whisky brand Indri unveils two products inspired by HBO’s ‘House of the Dragon’

by MN4U Bureau
June 12, 2024
in Marketing
Reading Time: 2 mins read
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Indian whisky brand Indri unveils two products inspired by HBO’s ‘House of the Dragon’
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Mumbai: Indri Single Malt Indian Whisky, in partnership with Warner Bros. Discovery Global Consumer Products has launched two products inspired by the ‘Game of Thrones’ franchise – the ‘House of the Dragon’ Exclusive Edition. Crafted in homage to the return of the HBO Original Series, House of the Dragon, this edition the parties state is a first of its kind in India’s single malt market.

The two expressions are inspired by the councils of Westeros:

House of Black: Representing the fiery spirit of the Black Council from House of the Dragon, this single malt whisky has notes of sweet toffee, creamy vanilla, and subtle peat on the nose. The palate unfolds a symphony of flavours, from sweet chocolate and toffee to hints of earthiness, dates, figs, and vanilla. The finish leaves an impression of sweet richness intertwined with a gentle peatiness.

House of Green: This is a tribute to the refined tastes of the Green Council. There are hints of ripe bananas, vanilla, toffee, honey, raisins, and pineapple. The product offers a bouquet of sweet, fruity, floral, and nutty flavours, complemented by elegant spice, chocolate, and dried fruits. As the journey concludes, a subtle sweet finish with lingering fruitiness aims to leave a lasting impression, reminiscent of the luxurious courts of Westeros explains the company.

“Partnering with Indri Single Malt Indian Whisky for their House of the Dragon inspired – series is thrilling. It’s a fusion of craftsmanship and storytelling, extending their influence into the lives of fans. We are excited to curate products inspired by Warner Bros. Discovery’s’ vast entertainment universe, and this collaboration promises to captivate enthusiasts of both Indri and the Game of Thrones franchise,” said Vikram Sharma, head APAC consumer products Warner Bros. Discovery.

Siddhartha Sharma, founder, Piccadily Distilleries said, “We are thrilled to embark on this epic journey with Warner Bros. Discovery Global Consumer Products to celebrate HBO’s House of the Dragon, bringing the rich legacy of Westeros to life through the artistry of our single malt whisky. This innovative partnership sets a new standard for collaboration and creativity, further solidifying Indri’s position as the leading whisky brand from India.”

The ‘House of the Dragon’ Exclusive Edition by Indri will be available in select premium outlets in India and exclusively at Delhi Duty Free. The price ranges from Rs. 6000 – Rs. 11,500 depending upon the state available in.

https://www.instagram.com/indrisinglemalt/?hl=en

Tags: House of the DragonIndriSiddhartha SharmaVikram Sharma

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