Mumbai: Infinity Advertising has announced the appointment of Kshitiz Kumar as the company’s new Business Head-Digital. In this role, Kshitiz will be responsible for leading all Digital marketing activities across brand categories, accelerating the company’s growth and strengthening the brand’s overall leadership position.
Kshitiz is an accomplished marketing professional who brings with him a rich experience across diverse digital services. An astute knowledge of Digital Marketing Management, Customer Insights & Market Planning for varioous brand portfolios are Kshitiz’s core competencies. Prior to this, he was associated with Isobar India as Group Head, Digital Planning, focusing on creatingdigital solutions ,Market research and scaling up Brand personas for Brands like Reebok, sony, Ministry of Tourism, Philips, etc.Kshitizhas also worked with HT Media Ltd.
As a business head , he will work on growing the digital business portfolio of the company and help service the existing as well as new clients in an efficient way.
Commenting on the appointments, Mr. Ajay Adlakha MD &Editor-in-Chief at Infinity Advertising, said, “Kshitiz has a rich & diversified experience in digital advertising space across various verticals – Media Planning, Data Platforms, Ad Technology, Business operations &Brand Strategy. His dynamic & young mindset will strengthen the foundation of our digital vertical.
We have a lot of new initiatives and activities planned for this year, and hence building a bigger and even stronger team is essential to manage the growing responsibilities while continuing to provide our best services to the clients
We are delighted to have him on board and are confident that his smart expertise in strategic marketing and brand management will augment the organisation’s growth and help in strengthening Infinity brand values and mission”.