Lucknow : INOX Leisure Ltd (INOX), India’s fastest growing multiplex chain has today launched its third multiplex in the city of Lucknow at Umrao Mall. The latest multiplex from INOX comprises of 3 screens and a total seating capacity of 653 seats, including recliners. INOX is already operating two multiplexes in the city of Lucknow. INOX at Gardens Galleria Mall houses 3 screens, while the multiplex at the Riverside Mall operates 4 screens. With the launch of a multiplex at Umrao Mall, INOX will have a total of 9 multiplexes with 34 screens in the state of Uttar Pradesh.
The multiplex will offer the breathtaking sound quality of DOLBY ATMOS, offering a three dimensional digital surround sound experience, which makes the audience feel a part of the movie. The other advanced cinema technologies include an advanced digital projection system for razor sharp visuals and vibrant 3D powered screen by Volfoni Systems. The multiplex will offer a digitally enabled experience with features like ‘Fast Tickets’, for self-booking of tickets on touch enabled screens and ‘Fast Bites’ for food ordering. The Box Office is also equipped with an interactive touch screen, enabling faster and smoother transactions. In an endeavor to offer a luxurious experience, the multiplex also offers plush recliner seats.
The design of the multiplex has been designed around the core theme of arches and vaults, which is inspired by the local architectural heritage. The contemporary interpretation of the arches makes the multiplex, a remarkable architectural fusion which would appeal to the cinema loving patrons of Lucknow for years to come.
Commenting on the launch, Lalit Ojha, Regional Director – North, INOX Leisure Ltd says, “Having witnessed the love and patronage of our guests at two of our multiplexes in Lucknow, we feel proud and delighted as we open our doors to welcome the movie lovers to yet another multiplex in this city with rich cinematic legacy. We are sure that our top class hospitality, design and technology will combine well to delight our patrons and strengthen our bonding with them.”
With this launch, INOX will expand its presence to 144 multiplexes spanning 598 screens across 67 cities in the country.