Mumbai: Instagram has announced the global rollout of Instagram Plus, a new subscription offering designed to provide users with enhanced customization, deeper social interactions, and advanced insights while maintaining the platform’s free core experience.
The new subscription introduces a suite of exclusive features aimed at helping users express themselves, connect more meaningfully with friends, and personalize their Instagram experience. The company emphasized that the existing Instagram platform will remain free, with Instagram Plus serving as an optional upgrade for users seeking additional functionality and control.
Instagram Plus groups its premium offerings across three key areas: deeper social connections, enhanced insights, and greater personalization.
Under the social engagement category, subscribers will gain access to Story Spotlight, which prioritizes their stories for friends, along with Super Hearts, enabling users to send animated reactions to stories. The subscription also introduces Multiple Story Audiences, allowing users to create unlimited custom audience lists for story sharing, and Story Extend, which extends story visibility from 24 hours to 48 hours.
To provide users with greater visibility into content performance, Instagram Plus includes Story Preview, enabling users to preview stories without immediately reacting, and Story Rewatch Insights, which shows how many times stories have been rewatched. Additionally, Search Viewer List allows users to quickly check whether a specific individual has viewed their story.
The subscription also expands customization options through Custom App Icons, offering users a curated selection of app icon designs created by Instagram and select creators. Other personalization features include Custom Bio Fonts, support for up to six Profile Pins, and the ability to Post Directly to Profile, allowing content to be added to profiles or highlights without appearing in followers’ feeds.
The launch marks Instagram’s latest effort to diversify its revenue streams while offering power users and creators additional tools to manage their presence and engagement on the platform.
Instagram said users can begin accessing the new features immediately by subscribing to Instagram Plus and added that additional premium features will be introduced over the coming months.
The subscription is being rolled out globally starting today.
