Broadcast Audience Research Council is the measure of what India watches on Television. With 197 million TV homes and 100 million without access to TV, the future is certainly full of growth and quality entertainment and infotainment. 2020 is the beginning of a new decade. For BARC, like any other business there is continuity, but linked to the changing consumer, customer and market-place needs.
BARC’s Focus in 2020 will be on the following factors.
Measurement Science is at the heart of everything we do. With television viewership growing across multiple languages and regions it is even more central to BARC’s purpose to build on its acumen and skills of measurement. BARC intends to be the best in the measurement process there is, across any way of measurement. It is not a task that will get fulfilled in 2020 alone, but it’s a journey which we have already kicked off.
Integrity is not just about act and thought, but equally about being perceived to have integrity. BARC will do its utmost to uphold and deliver on the value of Integrity in every which way. Be it in the measure of data, in the reliability of its reporting; in its process and in its people. Integrity is the essence of its soul.
BARC must always be Future Proofing, in its process of measurement by increasing sample opportunities. Watching out for what else is India watching and capturing those measures, as it best can. Building a practice which reliably expands but is increasingly less capital intensive on the industry. In its hiring too, find the talent which is nimble and attuned to being the best in measurement science and anticipative of future changes.
Customer is King
Customer is Kingeverywhere and it is no exception for BARC. Its customers and its stakeholders form the core of its ‘reasons to exist’. BARC will always be committed to the needs of its customers and its stakeholders, with an open, friendly approach to build and grow the confidence and value of the industry.
People First- is what gives BARC the template of A ‘Great Place to Work’. We will constantly hunt for people with a curious mind, with measurement science, operational excellence and customer focus in their DNA. We will train, build, ally with and grow talent which is the best in the Measurement Science/ Process, so we can serve our mission and deliver to exceptional standards for our shareholders, stakeholders, customers and industry colleagues.
2020 as they say is perfect vision. Together, let’s build BARC to deliver 2020!