Interactive Avenues, a Reprise network company, and the digital arm of Mediabrands India, has won the digital creative mandate for Hindustan Unilever Limited’s leading dishwash brand – Vim. The agency won this mandate through a highly competitive pitch process and will handle the account through their Mumbai office.
The agency’s mandate includes amplifying the brand’s social media presence, managing their e-commerce content, and delivering cutting edge creatives and digital video commercials.
Amardeep Singh, CEO, Interactive Avenues, added, “As a market category, dishwash typically has a low-involvement footprint online. We will leverage best-in-class strategies to shape impactful conversations for the brand and take their digital story to the next level.”
