Mumbai: Interbrand, world’s leading and most influential brand consultancy,is marking its 5-year anniversary in India. As the market landscape globalises and grows, the consultancy is pushing the envelope with its global best-in-class solutions to evolve its local partners.
Interbrand India has successfully partnered with brands like Godrej, Jio, Infosys, Britannia and Mahindra to become India’s top brand consultancy. Its combination of rigorous strategy, analytics and world-class design enables it to assist clients in creating and managing brand value effectively, across all touchpoints.
Ashish Mishra, MD, Interbrand India, said: “Interbrand India is the youngest in the global network, and yet the fastest growing. We have the top 5 branding assignments of the decade as our showreel. Our engagementswith Godrej Group, Mahindra Global Brand, Reliance JIO, Infosys and Britannia Industries Limited have made us the leader in India. In half a decade, we have built relationships with a third of the country’s 40 most valuable brands.”
Gonzalo Brujo, Interbrand’s global growth officer and part of the network’s global leadership team, added: “Interbrand India’s growth has been exemplary. We are delighted that the world’s leading brand consultancy is now India’s leading too! We recognize the growth potential of India and are increasingly supplementing the local team with global resources. Our European design leader Borja Borrero has already taken charge of Interbrand India’s creative function and be a partner to Ashish”
Since 2013, Interbrand India has built a rock-solid reputation.Some of its key relationships in addition to the top 5 include Bajaj Auto,Dr. Reddy’s, JSW, Ashok Leyland, Hindustan Petroleum, XLRI, Cyril Amarchand Mangaldas, Jain Farm Fresh, Unimoni -formerly known as UAE Exchange among others. What’s more, the local office also works across a range of the network’s global relationships including Renault, Samsung, GSK.
Interbrand is widely recognised for its annual ‘Best Global Brands’ league table, the last word on the world’s most valuable brands.In India, it introduced the ‘Best Indian Brands’ league table,the definitive guide to the country’s most valuable brands, in its first year itself. And has been using it to not only measure Best Indian brands, but to also partner the ones aspiring to grow global.