Saturday, May 16, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

IPLomania by Hansa Research explores Who can be the perfect successor for Dhoni as a Celebrity, as a Player and as a Captain

by MN4U Bureau
November 5, 2020
in Featured, Marketing
Reading Time: 2 mins read
A A
IPLomania by Hansa Research explores Who can be the perfect successor for Dhoni as a Celebrity, as a Player and as a Captain
Share Share ShareShare

New Delhi: Indisputably the greatest, ‘Finisher’ in the modern game, Dhoni has already finished his international career. The search for his successor, both as a player and as a captain, have been talked about since even before there was any inkling on when he might hang up his boots.

As a captain, the search did not go beyond a very popular choice in Virat. But as a player, there are numerous contenders like KL Rahul, Rishabh Pant, Sanju Samson. The verdict is still out on who could fill the huge boots that Dhoni just hung up. And we might never find out. After all, we never managed to find a new Tendulkar; we unearthed a new Virat instead. But let’s go back to the seemingly unanimous choice of the Captain. Let’s not undertake a role of the selector for ourselves, and stay true to our character as a fan of the game. The selectors might have had their deliberations while picking Virat. But we, as fans, are also invested enough to have our discernment.

IPLomania— a syndicated study by Hansa Research provides a unique perspective from the fan’s point of view.

Image associations across various parameters reveal a very interesting facet of each player.

Apart from the obvious ‘Young Rising Star ,”Dhoni’s association across all the image parameter are by far higher than both Virat and Rohit. But the delta between the scores of Rohit and Virat can be compared to Dhoni– as a Player, as a Captain, and as a Celebrity. The cult celebrity status of Dhoni has an able successor in Virat, is superlative performances across  all formats makes him the greater entertainer, his consistency has helped him transform from just a great player to a Star, much in line with what Dhoni achieved.

As players, both Rohit and Virat are at par. They have distinct roles within the team, but both are considered as dependable and seen to be rising when the team needs them. However, the big reveal emanates from the attributes where the fans have rated Rohit more than Virat.

Guiding and promoting youngsters, staying calm under pressure, leading from the front, belief in instincts, taking risks, good relationships — all the attributes of a good leader. While treating the IPL as a benchmark of leadership skills at International level is wee bits over-kill 4 trophies as against none, also cannot be denied. And we do have comparisons at the international arena as well! Rohit has captained India (in T20s &ODIs) at times when Virat has been rested. Rohit has not captained any Tests yet, but is captaincy record in the limited overs format (albeit limited) certainly merits consideration.

If we allow the IPL to be treated as a surrogate for limited overs cricket, Virat as the captain has been shuffling the team structure frequently, sans trophy; Whereas Rohit as the leader has been bringing together the seemingly right combinations and making them click. The numbers are self-explanatory, but is India ready to split the captaincy?

Tags: Hansa ResearchIPLomania

RECENT POSTS

Amrutanjan Healthcare marks 132 years with strategic partnership for Kaun Banega Crorepati’s 25th Season
Marketing

Amrutanjan Healthcare strengthens wellness push with new grooming and pain relief products

May 15, 2026
0

Mumbai: Amrutanjan Healthcare has announced a strategic expansion of its product portfolio with the launch of the Comfy Razor range...

Read moreDetails
Diageo India elevates Amitabh Pande to Chief Strategy Officer, effective June 2026
Marketing

Diageo India elevates Amitabh Pande to Chief Strategy Officer, effective June 2026

May 15, 2026
0

Mumbai: Diageo India, incorporated domestically as United Spirits Limited, has announced the elevation of Amitabh Pande to its Executive Committee...

Read moreDetails
Razorpay elevates Apuarv Sethi to Chief Marketing Officer, bets on AI-led growth strategy
Marketing

Razorpay elevates Apuarv Sethi to Chief Marketing Officer, bets on AI-led growth strategy

May 15, 2026
0

Mumbai: Razorpay has appointed Apuarv Sethi as its new Chief Marketing Officer (CMO), elevating him from his previous role as...

Read moreDetails
IndiGo partners
Marketing

IndiGo partners with Single.id to expand everyday rewards ecosystem for BluChip members

May 15, 2026
0

Mumbai: IndiGo has announced a strategic partnership with Single.id aimed at expanding earning opportunities for IndiGo BluChip members through everyday...

Read moreDetails
CMOs
Marketing

CMOs Pour 15% of Budgets Into AI, But Execution Gap Widens: Gartner

May 14, 2026
0

Marketing leaders are sharply increasing investments in artificial intelligence, but most organisations are struggling to translate that spend into scalable...

Read moreDetails
Neotė by Indicus Paints brings Tamil cultural elegance to India’s luxury paint segment
Marketing

Neotė by Indicus Paints brings Tamil cultural elegance to India’s luxury paint segment

May 14, 2026
0

Mumbai: Indicus Paints has announced the launch of Indicus Neotė Luxury Interior Emulsion — a first-of-its-kind luxury paint brand in...

Read moreDetails

LATEST NEWS

QNET India launches #BeeTheBuzz campaign to promote sustainable beekeeping on World Bee Day

QNET India launches #BeeTheBuzz campaign to promote sustainable beekeeping on World Bee Day

May 15, 2026
JioHotstar to premiere the biggest blockbuster of the year – Dhurandhar The Revenge on June 4

JioHotstar to premiere the biggest blockbuster of the year – Dhurandhar The Revenge on June 4

May 15, 2026

ANALYSIS

15% of India’s creators are now registered business entities as influencer marketing crosses a structural threshold: Kofluence
Analysis

15% of India’s creators are now registered business entities as influencer marketing crosses a structural threshold: Kofluence

May 15, 2026
0

Bengaluru: Kofluence, an Ad-Tech influencer marketing platform, has released Decoding Influence: Annual Research Report 2026 — its flagship annual study...

PEOPLE

NITCO
People

NITCO appoints Kamal Abrol as CFO and Amit Dhawan as Senior Advisor & Consulting Partner

May 15, 2026
0

Mumbai: NITCO Limited, a surfaces brand in tiles, marble and mosaic, has announced the appointment of Kamal Abrol as Chief...

MARKETING

Amrutanjan Healthcare marks 132 years with strategic partnership for Kaun Banega Crorepati’s 25th Season
Marketing

Amrutanjan Healthcare strengthens wellness push with new grooming and pain relief products

May 15, 2026
0

Mumbai: Amrutanjan Healthcare has announced a strategic expansion of its product portfolio with the launch of the Comfy Razor range...

Subscribe to Newsletters

ADVERTISING

FTA Global
Advertising

FTA Global marks first anniversary with $1.4 million revenue and 75+ brand partnerships

May 15, 2026
0

Mumbai: FTA Global has completed its first year of operations, recording $1.4 million in revenue while onboarding more than 75...

PRINT

The Hindu Group launches a Weekly Tabloid for Young Readers, ‘Teen Digest’
Media

The Hindu Group launches a Weekly Tabloid for Young Readers, ‘Teen Digest’

April 30, 2026
0

Chennai: The Hindu Group has announced the launch of The Hindu Teen Digest, a weekly tabloid aimed at engaging India’s teenage audience through...

AUTHOR'S CORNER

The Next Big Marketing Divide: Brands That Adapt Fast vs Brands That Still Plan Slow
Authors Corner

The Next Big Marketing Divide: Brands That Adapt Fast vs Brands That Still Plan Slow

May 15, 2026
0

There was a time not too long ago when marketing was defined by long cycles, layered approvals, and meticulously crafted...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Amrutanjan Healthcare marks 132 years with strategic partnership for Kaun Banega Crorepati’s 25th Season

Amrutanjan Healthcare strengthens wellness push with new grooming and pain relief products

May 15, 2026
QNET India launches #BeeTheBuzz campaign to promote sustainable beekeeping on World Bee Day

QNET India launches #BeeTheBuzz campaign to promote sustainable beekeeping on World Bee Day

May 15, 2026
JioHotstar to premiere the biggest blockbuster of the year – Dhurandhar The Revenge on June 4

JioHotstar to premiere the biggest blockbuster of the year – Dhurandhar The Revenge on June 4

May 15, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.